ComScore: Apple & Google Up, Microsoft Down in US smartphone MarketShar

[still1]

This was the last comscore data article from Neowin https://www.neowin.net/news/comscore-microsofts-us-smartphone-share-rises-slightly

Apple is now over 33%

RIM down to 9.5

Microsoft Down to 3.6

The latest data from online analytics companycomScore shows that Apple?s share of the U.S. smartphone market has grown to just over 33%. That?s up 2% since April 2012. The study, which surveyed over 30,000 U.S. mobile phone subscribers, unsurprisingly found that Google?s Android continues to lead among smartphone platforms with over 52% market share, an increase of 1.4% since April.

APPLE AND GOOGLE UP, RIM AND MICROSOFT DOWN

The biggest loser among smartphone platforms is RIM, which also doesn?t come as a surprise. RIM is now ranked third with 9.5% share. Microsoft?s efforts in the mobile space aren?t exactly panning out either, though. Instead of gaining market share in the last few months, Microsoft?s smartphone platform was actually down 0.4% and now commands just 3.6% of the market.

As for manufacturers, Samsung continues to lead among smartphone and non-smartphone OEMs, with 25.6% of the market (down 0.3% since April), followed by LG (18.4%) and Apple (16.3% and up 1.9% since April).

Users are also starting to make more use of their phone?s capabilities. According to comScore?s data, the number of mobile phone owners (including those without smartphones) who use text messaging, download apps, access social networking sites and used a mobile browser are all up since April.

http://techcrunch.com/2012/09/04/comscore-apples-share-of-u-s-smartphone-market-now-over-33-rim-drops-to-under-10/

[techbeck]

This will all change soon as it always does. Especially with WP8, and the iPhone always sells well

[Boz]

I wonder at what point will Microsoft realize that Windows Phone is a failure and go the way of Zune.

This is great news for Nokia :rolleyes:

[Noir Angel]

This will all change soon as it always does. Especially with WP8, and the iPhone always sells well

Something the pro Microsoft crowd have been telling us for the last 2 years, yet their loss of WM customers still outweighs their gain in WP customers... apparently. I've seen nothing in WP8 that shows me Microsoft are suddenly onto the killer formula.

[still1]

Something the pro Microsoft crowd have been telling us for the last 2 years, yet their loss of WM customers still outweighs their gain in WP customers... apparently. I've seen nothing in WP8 that shows me Microsoft are suddenly onto the killer formula.

and the funny part about WM+Wp market share is when it goes Up fans say WM share is literally 0 and its only wp

when it goes down fans say its the wm market share which goes down and wp is still going up.

Dont know when they are going to stop pulling this wm card.

[Shane Nokes]

and the funny part about WM+Wp market share is when it goes Up fans say WM share is literally 0 and its only wp

when it goes down fans say its the wm market share which goes down and wp is still going up.

Dont know when they are going to stop pulling this wm card.

Actually that card was only played until the numbers stabilized for a while. Once it hit that point it was obvious that WM share no longer mattered in the scores.

However, the other phone platform fans love to trot this out and act like it still happens on a regular basis.

One thing to point out is that share has dropped because no one wants to pick up a WP7 device with WP8 just around the corner. Sales were still up while speculation on whether or not current phones could upgrade to WP8 was in the air. Now that it's clearly defined people are waiting.

It really is as simple as that.

[Noir Angel]

To me it just sounds like a matter of following one excuse with another. Overall, Microsoft's share has continued to drop despite the introduction of WP. Overall, customers just aren't that interested in it.

[Vice]

I just don't like Windows Phone. I think its UI is not that great. I actually prefer the icon centric approach to the live tiles so to me this market share thing is no surprise. If its market share was going up then I'd have cause for concern as I'd be out of touch with public opinion :p

[Noir Angel]

I just don't like Windows Phone. I think its UI is not that great. I actually prefer the icon centric approach to the live tiles so to me this market share thing is no surprise. If its market share was going up then I'd have cause for concern as I'd be out of touch with public opinion :p

I'm largely the same, but I don't really like Metro full stop to be honest, I just find it to be a horrible design paradigm.

[still1]

Actually that card was only played until the numbers stabilized for a while. Once it hit that point it was obvious that WM share no longer mattered in the scores.

However, the other phone platform fans love to trot this out and act like it still happens on a regular basis.

One thing to point out is that share has dropped because no one wants to pick up a WP7 device with WP8 just around the corner. Sales were still up while speculation on whether or not current phones could upgrade to WP8 was in the air. Now that it's clearly defined people are waiting.

It really is as simple as that.

look at the 2 comment on last comscore data which was posted 1 and half months ago.. they are still pulling that card.

As usual trying to find excuses to make them self feel better. its simple as that.

[Shane Nokes]

To me it just sounds like a matter of following one excuse with another. Overall, Microsoft's share has continued to drop despite the introduction of WP. Overall, customers just aren't that interested in it.

Actually it stabilized and rose, then started dropping again...that was the point I was making.

[Noir Angel]

If it's started dropping that doesn't indicate that people are waiting for WP8, it indicates that they're dumping it for another platform. If they were waiting for WP8, they'd just keep their current WP7 handsets until the WP8 ones arrive.

[Shane Nokes]

If it's started dropping that doesn't indicate that people are waiting for WP8, it indicates that they're dumping it for another platform. If they were waiting for WP8, they'd just keep their current WP7 handsets until the WP8 ones arrive.

Actually that's not what the charts mean. You do know that this isn't a measure of a static number right? It's a measure of growth. If another platform grows while another stays fairly static then the number will drop on the platform that stayed static.

So let's look at it this way. Let's say there are 100 phones in the whole world, and that Microsoft has sold 4. Well then that accounts for 4% of the market with all of the other companies having sold 96 phones total.

Now let's say that later on down the road there are now 1000 phones out there and Microsoft has sold 36 while all of the competition has sold a total of 964. Microsoft didn't lose any phones that were already sold. In fact they added 32 new phones to their subscriber base, but lost market share percentage. They went from 4% to 3.6%

So while the 100% is a definable mark, the number of phones in the market is in flux. This means percentages go up and down based not solely on whether or not a platform lost customers, but if other companies outsold them in terms of new customers.

Outselling affects the percentage just as much, if not more than customer shrink.

This is what I've done for a living as a support analyst. I know how the numbers work. Shrink in percentage does not always equal abandonment, but can indicate a loss in momentum. Usually that happens when a new platform is about to launch. People (especially in the enthusiast segment of the market) wait if a launch is around the corner.

[+Warwagon MVC]

WOW I'm shocked!!!

This is my shocked face!

[Noir Angel]

Actually that's not what the charts mean. You do know that this isn't a measure of a static number right? It's a measure of growth. If another platform grows while another stays fairly static then the number will drop on the platform that stayed static.

So let's look at it this way. Let's say there are 100 phones in the whole world, and that Microsoft has sold 4. Well then that accounts for 4% of the market with all of the other companies having sold 96 phones total.

Now let's say that later on down the road there are now 1000 phones out there and Microsoft has sold 36 while all of the competition has sold a total of 964. Microsoft didn't lose any phones that were already sold. In fact they added 32 new phones to their subscriber base, but lost market share percentage. They went from 4% to 3.6%

So while the 100% is a definable mark, the number of phones in the market is in flux. This means percentages go up and down based not solely on whether or not a platform lost customers, but if other companies outsold them in terms of new customers.

Outselling affects the percentage just as much, if not more than customer shrink.

This is what I've done for a living as a support analyst. I know how the numbers work. Shrink in percentage does not always equal abandonment, but can indicate a loss in momentum. Usually that happens when a new platform is about to launch. People (especially in the enthusiast segment of the market) wait if a launch is around the corner.

Rubbish, garbage whatever way you look at it, market stats tell us that consumers just aren't interested in Windows Phone. That's really what the bottom line is. Android and iOS were both exploding into growth within 2 years of their release, and Windows Phone is growing marketshare at about the same rate as Linux in the desktop arena. How long does their growth have to continue to suck before Windows Phone is seen as a failure? Will you still be making the same excuses if these numbers are similar after 5 years? 10? 20?

[Shane Nokes]

I do believe I'm exiting this conversation as it has exited reality.

When someone who knows what the charts mean because this is what they do for a living is ignored it's obvious that people do not want to deal in facts.

[Boz]

Rubbish, garbage whatever way you look at it, market stats tell us that consumers just aren't interested in Windows Phone. That's really what the bottom line is. Android and iOS were both exploding into growth within 2 years of their release, and Windows Phone is growing marketshare at about the same rate as Linux in the desktop arena. How long does their growth have to continue to suck before Windows Phone is seen as a failure? Will you still be making the same excuses if these numbers are similar after 5 years? 10? 20?

Yep.. it looks like in US it will be stabilize in the end at around 60% Android, 30% iOS and the rest split between everything else. It's really going to be 2 platforms Android and iOS.

On a global scale, Android will most likely take 70-75%, iOS will take between 15-20% and the rest will be split among all other platforms. Again, 2 platforms is what will be in the end.

[techbeck]

Something the pro Microsoft crowd have been telling us for the last 2 years, yet their loss of WM customers still outweighs their gain in WP customers... apparently. I've seen nothing in WP8 that shows me Microsoft are suddenly onto the killer formula.

But two years ago with didnt have what we do now. I think MS is betting on the tabs/PCs/phones sales to increase since it now be pretty much consistent on all devices. Whether or not that will happen, we will see. But cannot compare 2 years ago from now. Its not like Apple where they can release minor hardware/software changes and people will flock to the device. With MS, people tend to be more cautious and MS either does really well on their new products, or really bad.

Yep.. it looks like in US it will be stabilize in the end at around 60% Android, 30% iOS and the rest split between everything else. It's really going to be 2 platforms Android and iOS.

On a global scale, Android will most likely take 70-75%, iOS will take between 15-20% and the rest will be split among all other platforms. Again, 2 platforms is what will be in the end.

Think you may be surprised and I am betting WP will eat up more market share than people think. I thin BB will never gain to much traction tho. With Apple/Android already dominating and with WP8 coming out soon, next year will be to late for BB.

[Raa]

It seems the numbers speak for themselves.

[Growled Member]

Rubbish, garbage whatever way you look at it, market stats tell us that consumers just aren't interested in Windows Phone. That's really what the bottom line is. Android and iOS were both exploding into growth within 2 years of their release, and Windows Phone is growing marketshare at about the same rate as Linux in the desktop arena. How long does their growth have to continue to suck before Windows Phone is seen as a failure? Will you still be making the same excuses if these numbers are similar after 5 years? 10? 20?

Yeah, people haven't gotten excited about WP yet. Personally, I can't stand the metro interface. Apparently I'm not alone.

[techbeck]

One thing to point out is that share has dropped because no one wants to pick up a WP7 device with WP8 just around the corner. Sales were still up while speculation on whether or not current phones could upgrade to WP8 was in the air. Now that it's clearly defined people are waiting.

Where MS screwed up. They should of allowed existing WP phones an upgrade to WP8. Then sales would of been much better than they are now. Who wants to buy a phone knowing full well ahead of time it will never get the newest OS. Yea, Android has its problems as well but normally if you are smart on the phone you get, then it will be supported for a few years after. Like the Nexus devices and the current high end HTC/Samsung.

[Shane Nokes]

Where MS screwed up. They should of allowed existing WP phones an upgrade to WP8. Then sales would of been much better than they are now. Who wants to buy a phone knowing full well ahead of time it will never get the newest OS. Yea, Android has its problems as well but normally if you are smart on the phone you get, then it will be supported for a few years after. Like the Nexus devices and the current high end HTC/Samsung.

That I completely agree with. I understand why they made the break though. They wanted 8 to be fully compliant with all sorts of security standards in order to ensure better enterprise adoption. I'm just hoping that with 7.8 they bring over as much as possible that doesn't depend on the hardware. If it were a case of just the new start screen & nothing else new being ported over they could have released that already. So the fact that they are holding off on releasing 7.8 tells me more is going into it.

Thanks for being reasonable at least and willing to discuss the points without going all weird on it.

[still1]

Where MS screwed up. They should of allowed existing WP phones an upgrade to WP8. Then sales would of been much better than they are now. Who wants to buy a phone knowing full well ahead of time it will never get the newest OS. Yea, Android has its problems as well but normally if you are smart on the phone you get, then it will be supported for a few years after. Like the Nexus devices and the current high end HTC/Samsung.

which makes me wonder when they are going to abandon wp8. they did it with wm and wp7

[Rudy]

WOW I'm shocked!!!

This is my shocked face!

Congrats..,.. you made me laugh for the first time :D

[Shane Nokes]

which makes me wonder when they are going to abandon wp8. they did it with wm and wp7

They did? I remember Windows Mobile being around for more than a decade.

WP7 is also going to see Conti ued support for a while as evidenced by the upcoming release of 7.8 and Nokia specifically stating they will make sure WP7 devices get fresh content. Sorry, can't help letting those pesky little facts get in the way. ;)