Theatre app offers rewards if you don't text during a movie

By Asrokhel
in Back Page News

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Would you use the CineMode feature?  

2 members have voted

  1. 1. Would you use the CineMode feature?

    • Yes, it's a good idea.
      1
    • Maybe, if the rewards are good.
      1
    • No, I wouldn't use it.
      0
    • I'm not sure.
      0

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Asrokhel

Posted
Posted

In an ongoing battle to hush movie-goers, get them to stop throwing popcorn, and put that phone away during films, theatre chains have been resorting to some funny gimmicks.

A London, U.K theatre employs ninjas to shush people, while the Austin,TX-based Alamo Drafthouse made a

left by a woman who was kicked out of a theatre for texting.

Now, another U.S. theatre chain is getting innovative to stop patrons from texting during movies- and ironically, their method involves a smartphone app.

Cinemark will offer rewards to theatre-goers who use a new feature called CineMode on the chain's smartphone app.

How does it work? Theatre-goes will have to download the company's app and then turn on the CineMode. It prompts you to set your phone to vibrate, and it will dim the smartphone's screen. As long as you stay in CineMode for the duration of the movie, you'll be given a reward coupon at the end.

Cinemark is one of the biggest movie-theatre chains in the U.S. with 299 theatres containing 3,918 screens across the U.S.

Whether the app will work or not remains to be seen, and it's not yet clear what kind of rewards app-users can expect. Hollywood blog Deadline called it "a sad sign of the times".

What do you think of this app? Would you use it?

http://www.cbc.ca/news/yourcommunity/2012/11/theatre-app-offers-rewards-if-you-dont-text-during-a-movie.html

Grand Master

The Laughing Man

Posted
Posted

Shouldn't need rewarding for common sense. If you have to text, polity get up and leave the room. I find these people incredibly annoying, time for a warning system 3 strikes your banned from the theater.

Grand Master

Draconian Guppy

Posted
Posted

They should use cellphone jammers for all i'm concerned... texting is t he least, i've heard idiots answer calls and ramble for about 10 minutes... then there's the facebook kiddies updating every single scene to their status...

Grand Master

remixedcat

Posted
Posted

jammers would possibly effect pacemakers or other medical eq... and effect surrounding areas beyond the theater and if an emergency happend it would be bad for both parties.

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