Budweiser has a new name, and that name is America

[+Frank B. Subscriber²]

Quote

Budweiser has a new name, and that name is America

 

Let's just get this out of the way quickly because you're probably not going to understand it the first time I say it: Budweiser is renaming its beer "America." The beer Budweiser will henceforth be known as America. When you gingerly lift a tall boy of Budweiser out of your bodega's fridge, what you'll really be lifting is a tall boy of America. Got it? Budweiser, the King of Beers, will now respond only to its new chosen name, America.

 

America, as you may be aware, is also the name of a country. Budweiser doesn't seem to mind this conflation, and instead seems to view its name choice as something of a patriotic duty. The rebranding is a nod to the 2016 presidential race, Fast Co Design reports, and the cans will reportedly go back to normal after the November election. Tosh Hall, the creative director at the branding firm behind the name change, delivered a really perfect nonsense statement to Fast Co: "We thought nothing was more iconic than Budweiser and nothing was more iconic than America." Nothing is more iconic than Budweiser, except perhaps America, and nothing is more iconic than America, except perhaps Budweiser.

 

I am both sincerely giddy and honestly disturbed by this news. While it's true that I do love spectacle, and I do love to yell "AMERICA" in a husky voice every time I crack open a can of Bud, I don't like my beer-fueled patriotism foisted upon me like some red, white, and blue cold sore. And while this is delightful to me in the same way that dogs who walk on two legs are delightful to me (i.e., completely unaware of their own absurdity), there are definitely some people out there who will respond to this news with entirely straight-faced statements like, "It's about time someone named their beer after the greatest country in the world." Dear God. Or should I say, Beer God.

 

One more thing: does this mean we can now use the terms "Budweiser" and "America" interchangeably? The United States of Budweiser? Budweiser's Got Talent? Budweiser Ferrera? Who knows! Throw everything you used to know in the trash, and crack open an America, because this is Budweiser country now.

Source: The Verge

 

I don't even.

[Jim K Global Moderator]

1 hour ago, Frank B. said:

Source: The Verge

 

I don't even.

God awful beer.  I'd rather have tap water .. has about as much beer flavoring as a Budweiser America.

 

I do like some of their commercials though.

[shockz]

How embarrassing. At least it's only for the summer.

[+Gary7 Subscriber²]

I like their Clydesdale's, the beer no.

[+Nik Louch Subscriber²]

Never been shy of confusingly naming their products with existing properties...

[Ravensky]

13 minutes ago, jjkusaf said:

God awful beer.  I'd rather have tap water .. has about as much beer flavoring as a Budweiser America.

 

I do like some of their commercials though.

Budweiser is beer flavored soda, its all it is with a little alcohol thrown in, nothing brewed, just mixed and sold.  Worst beer ever!  I prefer Samuel Adams!

[+Gary7 Subscriber²]

Budweiser (/bʌdˈwaɪzər/) is an American-style pale lager produced by Belgian multinational corporation Anheuser–Busch InBev.

 

It is not even owned by an American company any longer.

[Jim K Global Moderator]

14 minutes ago, Ravensky said:

Budweiser is beer flavored soda, its all it is with a little alcohol thrown in, nothing brewed, just mixed and sold.  Worst beer ever!  I prefer Samuel Adams!

I mostly stick with beers brewed by the New Belgium Brewing Company (like Fat Tire, Ranger IPA, Snapshot Wheat, etc.) ... if I go "cheap" ... I'll take a PBR, Sam Adams or even tap water over a Bud, Miller, etc. anyday.

[Gotenks98]

Merica beer? Wow just wow, could have choosen a better name.

[episode]

This is only temporary for the summer. A promotion.

 

Not that I care, because I don't drink it. 

[TechJunkie81]

I'll stick with Samuel Adams.

[Jason S. Global Moderator]

reminds me of the New Coke stunt

[Torolol]

Make Budweiser great again.

[Praetor]

why not 'Murica?

 

sounds much better.

[+Gary7 Subscriber²]

I don't always drink beer but when I do it is!

 

 

[BinaryData]

I drink Coors Light if I'm drinking a light beer. If I'm drinking Dark or Medium, Moose Drool, Irish Death, or hard alcohol. Since I'm a diabetic, the sugars kill me

[AndyAmo]

Whenever the topic of Budweiser comes up, I always think of a joke I was told when I was actually living in America.

 

Why is drinking Budweiser like making love in a canoe?

 

If there is anyone left on the planet who doesn't know the answer, then I'm sure  someone will be glad to tell you. 

[AndyAmo]

52 minutes ago, Gary7 said:

Budweiser (/bʌdˈwaɪzər/) is an American-style pale lager produced by Belgian multinational corporation Anheuser–Busch InBev.

 

It is not even owned by an American company any longer.

And the name Budweiser was stolen from a Czech brewer.

[Hum]

Bet this will sell well in Iran.

[techbeck]

###### poor beer.

[LaP]

1 hour ago, Ravensky said:

Budweiser is beer flavored soda, its all it is with a little alcohol thrown in, nothing brewed, just mixed and sold.  Worst beer ever!  I prefer Samuel Adams!

Molson Dry is worse than Bud.

[Ravensky]

11 minutes ago, LaP said:

Molson Dry is worse than Bud.

is that animal beer? lol

[wahoospa]

Back when I was in high school there was a rumor going around that Budweiser an Bisquick were going to merge and produce a new beer. They were to call it Pissquick.

[neufuse Veteran]

Oh great, now everyone can say America tastes like pee.......

 

but seriously? wtf? this is just stupid

[Matthew S.]

2 hours ago, jjkusaf said:

God awful beer.  I'd rather have tap water .. has about as much beer flavoring as a Budweiser America.

 

I do like some of their commercials though.

It's still better than Molsons Canadian...