Ford Mustang Mach-E


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Ford pins electric future on new Mustang Mach-E

Fifty-five years after Ford Motor Co. introduced the first-ever Mustang, the automaker plans to again leverage that nameplate to propel itself into the future  but this pony car will be an electric SUV.

Officially named the Mustang Mach-E, Ford's first-ever fully electric SUV debuts in Los Angeles on Sunday night nearly two years after the Dearborn automaker first teased the "new all-electric performance SUV" at the 2018 Detroit auto show. The vehicle is expected to be a four-door crossover that borrows design cues from Ford's most iconic model.
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The vehicle would be the cornerstone of a new push into electrification, and Ford would push further there than it ever had before  because it had to. Global automakers expect electric vehicles over the next few decades to become more capable, viable stalwarts in lineups. Ford alone plans to invest $11 billion and bring 40 new electric products to market by the early 2020s - and it needs to set its vehicles apart from competitors.

"It's critical," said Mark Kaufman, Ford global director of electric vehicle marketing. "This product is our first proof-point out the door. This sets the tone for what we're capable of delivering. This sets the tone for what to expect from Ford going forward."

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They're trying to compete with  Tesla's Model Y, and upstage the November 21 introduction of Tesla's “CYBERTRUCK” (aka “CYBRTRK”)

 

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