ATI Press Releases - Radeon 8500LE Revealed!


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ATI has issued two new press releases regarding the Radeon 8500:

Kick Ass Award For ATI Radeon 8500

ATI Technologies announced that its award-winning Radeon 8500 has received even more industry recognition -- a highly-coveted Kick Ass Award from Maximum PC Magazine.

The award was announced in the November 2001 issue of Maximum PC and the RADEON 8500 was also featured on the cover of that issue, which bore the headline ?Must-Have Hardware.? To qualify as a Kick Ass product, Will Smith, Technical Editor of Maximum PC, ran the RADEON 8500 through a variety of tests and benchmarks to ensure its performance was stellar -- even up against the most challenging games and applications. It received a perfect score of 10 out of 10.

ATI Unveils Radeon 8500LE Graphics Chip, Cost-Effective, Industry-Leading Technology

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ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT), a world leader in the supply of graphics, video and multimedia solutions, today introduced the RADEON? 8500LE graphics processor, the latest addition to RADEON?, the world?s most powerful and innovative family of graphics chip and board technologies.

Based on the award-winning RADEON 8500 chip architecture, the RADEON 8500LE affords customers all of the industry-leading features of the world?s fastest and most technologically advanced graphics chip at a cost that is extremely appealing to a broader group of customers and at a performance level (250 MHz (megahertz) core clock speed compared to the RADEON 8500?s 275 MHz core clock speed) that would satisfy even the most power-hungry game or application. While ATI is marketing the RADEON 8500 through retail outlets worldwide, it is not selling the RADEON 8500LE through retail under the ATI brand name. ATI will only distribute the RADEON 8500LE to OEMs, ODMs and AIBs, who will then market the technology under their own brand names, selling it to systems integrators, distributors and retailers.

?We recognize that our OEM (original equipment manufacturer), ODM (original design manufacturer) and AIB (add-in-board manufacturer) customers want components at a variety of price and performance levels when choosing options for their systems,? said Jewelle Schiedel-Webb, Director, Desktop Marketing, ATI Technologies Inc. ?The RADEON 8500LE will allow our OEM, ODM and AIB customers to include the technology-leading features of the RADEON 8500 chip with their products but, by using a variety of memory speeds and types, the cost of the product can be tailored to suit a broader range of customers.?

Thirteen companies are announcing RADEON 8500LE designs, including CP Technology Co. Ltd.; DFI Inc.; Ennyah Technologies Corp.; Giga-Byte Technology Co. Ltd.; Jetway Information Co. Ltd; Joytech Computer Co. Ltd.; Power Magic Multimedia Ltd.; Raising Rich Ltd.; Sapphire Developments Ltd.; Shuttle Inc.; Super Grace Electronics Ltd.; Wistron Corporation; Yuan Yuan High-Tech Development Co. Ltd. Some of these designs are already shipping.

The RADEON 8500LE includes all of the new technologies found in the RADEON 8500, including TRUFORM?, an innovative rendering technology that helps to deliver the smoothest, most natural 3D images ever seen on existing and next-generation 3D games; and SMARTSHADER?, an advanced technology that is the first application of its kind to take advantage of Microsoft?s new DirectX 8.1 specification, including supporting Pixel Shaders Versions 1.2 - 1.4 to enable more complex and realistic texture and lighting effects without sacrificing performance.

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