Slimy Posted November 30, 2006 Share Posted November 30, 2006 Despite the fact that the Zune was only #18 on Amazon's sales chart (it's #17 now)?behind 12 varieties of iPods?Microsoft's doing quite well this holiday season. Statistics released by NPD Group says that while the iPod is still number one, the Zune's leapfrogged everyone else and claimed 9% of sales and 13% of total dollar share. Impressive, until you compare it to the iPod's 63% of sales and 72.5% of dollar share. Looks like Microsoft's 100 million dollar marketing spree is taking hold, at least enough for the Zune to beat everyone else except the iPod. Still, it wasn't enough to let us find a Zune buddy at the airport. Gizmodo Sandisk, move over buddy, there's a new gun in town. According to NPD's weekly point of sale data collections (which, as we understand it, cull aggregate sales figures from all the top electronics retailers), during the Zune's launch week Microsoft captured a 9% unit share and a 13% dollar share (total cash spent) in the portable media device space. (Comparatively, Apple's iPod range snagged 63% unit share and $72.5 percent dollar share.) Now granted, this figure should be taken with a huge grain of salt. Not because of its accuracy -- since we're quite sure it's totally accurate -- but because a week spent #2 in unit share does not make a device #2 in market share, not by a long shot. Furthermore, those retail figures do not include Apple stores, where droves of customers flock to purchase their iPods, and more importantly, because that's launch week and any new device (especially one so hyped as the Zune) will almost always set its sales records during its week of launch. In other words: sorry Zune fanboys, this is going to be a war of attrition, and while launch week numbers might foretell the Zune's place in the not too distant future, they shouldn't be used as hard and fast figures for today's split up of the market. Engadget Link to comment Share on other sites More sharing options...
Express Posted November 30, 2006 Share Posted November 30, 2006 I have yet to see a Zune tv ad. Microsoft needs to create flash versions of Zune to make it really popular. Link to comment Share on other sites More sharing options...
Quick Shot Posted November 30, 2006 Share Posted November 30, 2006 I have yet to see a Zune tv ad. Microsoft needs to create flash versions of Zune to make it really popular. It is going to be hard to beat the great iPod... oh and I've seen TONS of Zune commercials Just watch adult swim. they have them every 10 seconds lol Link to comment Share on other sites More sharing options...
redfish Posted November 30, 2006 Share Posted November 30, 2006 There was a blog entry at the mac site daringfireball.net that mocks this report because its not talking about the whole media player market, including media players with less capacity and without video capability, devices like shuffle etc. its fair pointing this out as articles imply its the whole media player market, but its still missing the point, because nobody was supposed to expect zune to gain on those other market areas Link to comment Share on other sites More sharing options...
QuarterSwede Posted November 30, 2006 Share Posted November 30, 2006 It doesn't surprise me that Zune is #2. Most media players out there are crap. Link to comment Share on other sites More sharing options...
Nashy Posted November 30, 2006 Share Posted November 30, 2006 I'm glad, I hope MS really starts to push the stupid iPod trend. Link to comment Share on other sites More sharing options...
crazzyyfool Posted November 30, 2006 Share Posted November 30, 2006 Most media players out there are crap. Including the Zune? :rofl: Link to comment Share on other sites More sharing options...
Boiling Ice Posted November 30, 2006 Share Posted November 30, 2006 I think that zune is not mature enought to match iPod and iTunes... maybe the next generation... Link to comment Share on other sites More sharing options...
Bamsebjørn Posted November 30, 2006 Share Posted November 30, 2006 I was going to buy a Zune... until they said it wouldn't be released in Europe until 2008. Now I'm a happy Creative Zen Vision: M owner. :D Link to comment Share on other sites More sharing options...
hagjohn Posted November 30, 2006 Share Posted November 30, 2006 Hmm... just came out and it's already 2nd in sales.. I'd say thats pretty good. Link to comment Share on other sites More sharing options...
Jason S. Global Moderator Posted November 30, 2006 Global Moderator Share Posted November 30, 2006 It doesn't surprise me that Zune is #2. Most media players out there are crap. including the ipod? :rolleyes: Link to comment Share on other sites More sharing options...
oceanmotion Posted November 30, 2006 Share Posted November 30, 2006 I really disappointed they went the iTunes route. Don't mind a stand alone program like iTunes but when you can't just use it with WMP etc.. or drag and drop then thats just poor. Link to comment Share on other sites More sharing options...
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