2008 Super Bowl Ads and Trailers, Entertainment

[SuperJediMedia]

Entertainment

Channel: FOX

Date: Feb 3rd.

Half-Time: Tom Petty & Heartbreakers

Pre-game performers: Alicia Keys, Paula Abdul, and a duet between Willie Nelson and Sara Evans.

National Anthem: Jordin Sparks

Teams: New Endland Patriots Vs New York Giants

Confirmed Movies ads (From Adage.com) - Iron Man, Semi-Pro, You Don't Mess With Zohan, Wanted, Narnia* Newly added.*

Unconfirmed - Many, please see this post - https://www.neowin.net/forum/index.php?show...amp;p=589173806

Who's Buying What in Super Bowl XLII (Updated Feb 2nd):

Anheuser-Busch - Clydesdale mascots; men, women or animals...

Audi of America - Godfather motif

Bridgestone Firestone North America(Sponsor of Half-Time) - Woman, squirrel & Richard Simmons and Alice Cooper -- and a deer.

Cars.com - Tagline will be "Confidence comes standard."

CareerBuilder.com - Spider attacks, a raging heart, an unusual rescue, self-intervention, an overbearing boss

Coca-Cola Co. - Democratic strategist and commentator James Carville and former Senate Majority Leader Bill Frist.

Glaceau's Vitaminwater - Shaq

Dell - spot will play off "Yours is here" campaign.

Disney - Wall-E movie, & Narnia Maybe?

ETrade - baby talking into a webcam

FedEx - Carrier Pigeons

Frito-Lay - Customer Created

Gatorade - Derek Jeter

Garmin GPS - 19th century soldiers on horseback, and Napoleon Bonaparte

General Motors - animation from Hungarian Marcell Jankovics

GoDaddy.com - Danica Patrick and Beaver

Hershey - Carmen Electra/Ice Breakers Gum

Hyundai Motor America - New car 'Genesis'

Kraft Foods - Planters Nuts

NFL

New Line - Will Ferrell's Semi-Pro

Paramount - Marvel's Iron-Man w/ Robert Dawny Jr.

Pepsi-Cola North America - Justin Timberlake, features Missy Elliott, LL Cool J, Busta Rhymes and Macy Gray, Naomi Campbell

Procter & Gamble - Stain remover

Salesgenie.com

Sony Pictures - You Don't Mess With the Zohan with Adam Sandler

Taco Bell - Mariachi and a girl

T-Mobile

Toshiba - HD DVD Bourne Ultimatum, Transformers and Shrek 3, players

Toyota - Sequoia, Corolla

Unilever - Marilyn Monroe, Shakira and Madonna

Universal Pictures - 'Maybe Wanted'

Under Armour

Victoria's Secret - Adriana Lima

Warner Bros - Maybe 10,000 BC

And, White House Office of National Drug Control Policy - Drug Free ad

http://adage.com

Edited February 3, 2008 by JediXAngel

[david]

Cloverfield movie

[SuperJediMedia]

Ummm, no. That's gonna be released in theaters before Super Bowl

[shakey]

i 2nd cloverfield movie :p

[david]

Ummm, no. That's gonna be released in theaters before Super Bowl

And? Your point =

[SuperJediMedia]

What's the point of a trailer if it's already in theaters? These trailers ain't cheap!

For that much, there will be plenty of word of mouth, no trailer is needed any longer.

Think, People!

There will be a lot of TV spots for 24... since the SB is on FOX

Edited January 4, 2008 by JediXAngel

[david]

What's the point of a trailer if it's already in theaters? These trailers ain't cheap!

For that much, there will be plenty of word of mouth, no trailer is needed any longer.

Think, People!

There will be a lot of TV spots for 24... since the SB is on FOX

I dont care whether or not it is or not in theatres. Thread is asking what to look fwd to in 2008, and thats what I'm looking fwd to. Hush.

[SuperJediMedia]

Victoria's Secret is back as a Super Bowl advertiser for the first time since 1999...

This year's ad, however, is coyly G-rated. Supermodel Adriana Lima is modest by Victoria's Secret standards as she sits in a chair tossing a football and flirting. The theme: the games men and women play.

http://www.usatoday.com/money/advertising/...wl_N.htm?csp=34

Also Alicia Keys might sing prior to the game.

Who's Buying What in Super Bowl XLII (So Far):

Anheuser-Busch

Audi of America - Godfather motif

Bridgestone Firestone North America - Sponsor of Half-Time

Cars.com

Coca-Cola Co.

Disney - Wall-E movie

FedEx

Frito-Lay

General Motors - Chevolet

GoDaddy.com

Hershey

Hyundai Motor America

Kraft Foods - Planters Nuts

NFL

Paramount - Indy 4?, Star Trek, what else?

Pepsi-Cola North America

Procter & Gamble

Salesgenie.com

Sony Pictures - Hancock & You Don't Mess With the Zohan

Toyota

Unilever

Universal Pictures

Victoria's Secret

White House Office of National Drug Control Policy

[Rappy Veteran]

What's the point of a trailer if it's already in theaters? These trailers ain't cheap!

For that much, there will be plenty of word of mouth, no trailer is needed any longer.

Think, People!

There will be a lot of TV spots for 24... since the SB is on FOX

Doubt it seeing as theres no date for 24 yet and will probably be Jan 2009.

[SuperJediMedia]

Paramount & Universal movie Speculations

Paramount - Indy 4, Star Trek, Iron Man, Spiderwick Chronicles

Universal - Incredible Hulk, Hellboy 2, The Mummy: Tomb of the Dragon Emperor,

I bet Fox will also have some too... In house, right?

X-files 2, Jumper, Horton Hears Who, maybe... Hopefully X-files 2 Teaser!!!

[SuperJediMedia]

Alright, it's set.

New England Patriots Vs New York Giants Feb 3rd!

Let the Entertainment begin!!!

[SuperJediMedia]

GO DADDY SPOT REJECTED BY FOX CENSORS - "According to the Arizona Republic, Go Daddy?s most recent submission was shot down by Fox execs because it contained three separate uses of the word ?beaver? by spokesperson/race car driver."

Iron Man Annouced? I looked up some, and found that's the case.

Warner Bros have also bought time? Not at Adage.com, but other site said that's the case. Hmmm, Batman?

[Rappy Veteran]

The 2008 Super Bowl will contain more than 30 minutes of commercials, not including marketing messages from the NFL or ads promoting Fox programming. Along with automakers and movie studios, the list of advertisers includes perennial entrants, as well as some who are back in the big game after several years' absence.

Budweiser: Anheuser-Busch, the game's top advertiser and locked in as the Super Bowl's exclusive beer marketer through 2012, is planning eight commercials that reflect the importance of its core Budweiser and Bud Light brands. While still in the midst of focus groups with 600 consumers and 20 potential ads, the brewer says spots sure to make the cut involve a cat and the special abilities Bud Light gives and a man who brings a big wheel of cheese to a wine and cheese party.

This year's spot featuring the iconic draft horses -- and one hard-working horse named Hank who doesn't make the cut to join the team -- tested higher with focus groups than the brewer has ever seen before.

"People are really looking for a positive, reinforcing message in this time of cynicism," said Bob Lachky, executive vice president of global industry and creative development for Anheuser-Busch. Most of the ads are from DDB Chicago.

CareerBuilder.com: CareerBuilder last year took heat for firing its popular office chimps and introducing a new campaign during the Super Bowl that included savage office workers using three-ring binders as protective headgear. That "jungle" campaign has been shelved, and the new "start building" campaign, with two 30-second spots, will break during the Super Bowl. One ad, meant to give an unhappy office worker a humorous kick in the pants, features a realistic-looking heart with legs running to the boss. (Tribune Co., publisher of this newspaper, owns a stake in CareerBuilder.)

Cars.com: Cars.com, absent from the game for several years, will launch its 2008 marketing campaign with two spots, one in the first quarter and one in the third. (Tribune Co. holds a stake in the owner of Cars.com.)

Coca-Cola: Coca-Cola, last seen in the Super Bowl in 1998, returns with three spots, one of which is being created specifically for the game.

Frito-Lay: Frito-Lay's Doritos brand will use its 60-second spot to showcase the music video of an undiscovered musical act that won its "Crash the Super Bowl" challenge.

Garmin: Garmin International is back with one spot, but its Maposaurus character, which drew mixed reviews last year, has been benched. Northwestern University's Kellogg School of Management labeled it as the Super Bowl's worst ad.

GoDaddy.com: GoDaddy says it will be back in the game once a spot is approved.

Kraft: Kraft, another marketer back in the game for the first time in a decade, has a 30-second commercial in the second quarter that plays on men's innate desire for Planters Nuts.

Pepsi: PepsiCo's Gatorade unit will use Derek Jeter and Dwyane Wade to support the launch of G2, its new low-calorie beverage. Gatorade began running 15-second teaser ads late last year but didn't reveal the celebrities.

Procter & Gamble: Tide to Go instant stain remover is set to air a spot during the second quarter. Tide is a newcomer to the game.

Salesgenie.com: Slammed for its ad last year, Salesgenie is following up with three 30-second animated spots.

Victoria's Secret: Back in the game for the first time since 1998, Victoria's Secret will feature model Adriana Lima to launch its Valentine's Day marketing promotion.

[Jase]

Victoria's Secret ay? :shifty:

[SuperJediMedia]

As posted, won't be very Racy.

[Rappy Veteran]

As posted, won't be very Racy.

Shame, tho I will get a look at the ads on Youtube I am sure they will create a channel.

[SuperJediMedia]

New Movie TV spots is what I really can't wait... Batman? X-files? Mummy 3? What's gonna be the best trailer?

[SuperJediMedia]

Updates-

This Super Bowl will have an unprecedented nine hours of game related coverage prior to kickoff on game day. Fox News will start the coverage on the Fox network by pairing their preview of the Super Tuesday presidential primaries with Fox Sports' Super Bowl coverage, airing Fox Super Sunday from 9 AM EST to 12 PM EST live from Glendale hosted by Chris Wallace in the first hour and Shepard Smith in the remaining two hours^[20].

Official pre-game coverage will start at 2 PM US EST. The pre-game will be handled by the Fox NFL Sunday pregame show team led by Curt Menefee, joined by Terry Bradshaw, Howie Long, and Jimmy Johnson. In addition Frank Caliendo will appear in various comedic skits and Ryan Seacrest will provide coverage of celebrity arrivals to the game site. Prior to this, Fox will air NFL Films' Road to the Super Bowl documentary starting at noon.(Narrated by Alec Baldwin)

More info here http://msn.foxsports.com/other/story/77161...II-pregame-show

FOX NEWS SUNDAY/FOX SUPER SUNDAY (9 a.m. - 12 p.m. ET)

ROAD TO THE SUPER BOWL (12-1 p.m. ET)

INSIDE THE RINGS WITH TROY AIKMAN (1-1:30 p.m. ET)

(mong the quarterbacks featured are John Elway, Kurt Warner and Doug Williams.)

HOWIE LONG'S TOUGH GUYS "SUPER BOWL EDITION" PRESENTED BY CHEVY (1:30-2 p.m. ET)

(Old meets new as legendary tough guys like quarterback Jim Kelly, tight end Mark Bavaro and others interview and comment on current players who show the grit and determination that make them special.)

FOX SUPER BOWL SUNDAY PREGAME SHOW (2-6 p.m. ET)

Musical performances are expected from Seacrest's American Idol cast-mate Paula Abdul, Alicia Keys, Jordin Sparks and a duet between Willie Nelson and Sara Evans.

And, now as far as Movie Ads go... latest from Adage.com

New Line Buy: At least one spot.Creative: To promote Will Ferrell's "Semi Pro". May have a tie in with Anheuser Busch.Agency: In-house.

Paramount Pictures Buy: One :30 spotCreative: Will promote "Iron Man", a co-production with Marvel Enterprises/Entertainment starring Robert Downey, Jr. The movie, coincidentally, has a tie-in with another Bowl advertiser, Audi's R8.Agency: In-house.

Sony Pictures Buy: One spot.Creative: Will promote "You Don't Mess With the Zohan," an Adam Sandler movie.Agency: In-house.

Universal Pictures Buy: At least one spot.Creative: Insiders speculate that the studio will promote the trailer for the visually stunning "Wanted," by Russian film-maker Timur Bekmembatov, which stars the equally visually stunning Angelina Jolie, but Universal would not confirmAgency: In-house.

Warner Brothers Buy: At least one spot.Creative: Studio would not say which films would be promoted, but likely candidates include "10,000 B.C.", set for a March release, or "Speed Racer" expected to open in May.Agency: In-house.

Walt Disney Co. Buy: At least one spot. Creative: Considering using its Super Bowl time to promote the new Pixar film "Wall-E," or "Chronicles of Narnia: Prince Caspian", according to those familiar with the situationAgency: In-house.

And HD DVD/Toshiba will have a Super Bowl ad too!

Toshiba (HD DVD) Buy: One spot in-game, plus two in pre and post game shows.Creative: Spot features scenes from hit HDVD title releases including Bourne Ultimatum, Transformers and Shrek 3, as well as their LCD TV products.Agency: Della Femina, Rothschild, Jeary Partners, New York.

http://adage.com/article?article_id=122644

[SuperJediMedia]

Alright so

Confirmed Movie Ads -

Adage.com Likely candidates -

NO SHOWS??? -

Edited January 30, 2008 by JediXAngel

[Andrew Lyle Global Moderator]

GOD DAMNIT! Adriana Lima :heart: is going to be on a commercial during the superbowl, and Canada doesn't get these commercials that show in the US.

We'll I guess there is always youtube :laugh:

[SuperJediMedia]

GOD DAMNIT! Adriana Lima :heart: is going to be on a commercial during the superbowl, and Canada doesn't get these commercials that show in the US.

We'll I guess there is always youtube :laugh:

I CAN'T WAIT!!!

Just hoping there are Surprise trailers like those in the "NO SHOWS?" category above going to air on Sunday!

I doubt they going to air, but here is wishing... it WOULD be better if they air those! :)

[Rappy Veteran]

First shot from the Iron Man Superbowl Spot

[SuperJediMedia]

First shot from the Iron Man Superbowl Spot

Thanks!

I design a Poster for Super Bowl Every year (Mostly cuz I am SO hyped), here is my Design (Just quickly put together) for this year. (I don't have a lot of time to make it More sophiscated.) NOTE: Some of These trailers below on the right are totally speculative. Does NOT mean you will see them for sure, but I hope we get some of them. :)

[SuperJediMedia]

HYPE BABY YEAH!!!

Cool Montage -

Tom Petty -

NFL on Fox Theme on Piano Cool! -

Alicia Keys, Jordin Spark, Tom Press Conf Video - http://<< spam >>/34alhk (Ok why does Neowin say tinyurl as Spam??)

Godaddy TOO HOT for TV rejected Ad Preview - http://www.godaddy.com/gdshop/media/play.a...1198&tab=sb

Celebrities Predictions - http://www.abc15.com/news/local/story.aspx...8c-bb9f52f18b88

This playboy sure can throw a party

The big-haired, devil-may-care, My Way heyday of '60s Playboy will come to life tonight in a 52,000-square-foot tent in the middle of the desert.

About 26 bunny costumes and the bodies to fill them are on their way, Hugh Hefner and his girlfriends are airplane-bound, and 500 sleep masks await guests in the retro-themed party's gift shop. It is arguably the most anticipated and luxurious Super Bowl party, open only to those with lots of cash or cachet.

Over 28,000 mini appetizers, 8,000 cocktail napkins, and 840 bottles of Cuervo tequila are ready. The vintage televisions are installed in the newly constructed Playboy TV Lounge, and gold letters on a rock wall spell out the theme: Playboy Desert Oasis and Resort. Nearly 35 valets have been briefed on proper vehicular behavior, and 60 rabbit-head pillows grace white tufted sofas in the celebrity cabanas.

But the most telling figure might be the number of would-be partygoers Playboy has turned away: at least 1,000.

The swanky, sexy, million-dollar soiree is part of the Super Bowl's entourage each year and is the talk of every town the Big Game visits. People want to know where the big bash is held (at the Rawhide Pavilion in Chandler), who is going (Amar? Stoudemire, the starlets from The Hills, and Rick Fox), and, of course, whether or not they can come, too. (Yes, if $1,500 to $2,500 ticket prices sound like a number they can handle.)

Between 1,800 and 2,000 lucky guests are expected to be allowed inside, including celebrity host and rapper Common and guest DJ Nick Cannon.

Each year, the minute one party ends, plans for the next Super Bowl party begin.

"We literally pack boxes and start talking about next year," says Donna Tavoso, vice president in charge of special projects for Playboy.

Arizona's bunny bash has likewise been a year in the making, and it's a biggie. On Wednesday morning, the party site was an empty dusty tent in the middle of a muddy faux western town.

Tonight, Playboy's newly constructed Desert Oasis and Resort will welcome media and guests from across the globe to one of the most posh and polished parties the Valley has ever seen, and the production team had just 3 1/2 days to make the mirage come true.

These party pyrotechnics required ten 53-foot semitrucks that came from New York and even Las Vegas filled with sound equipment, furniture, and lighting. Event mastermind Tony Berger of Relevent brought in 33,000 square feet of carpet, 22,000 square feet of decking, and 80,000 linear feet of black velvet curtains that line the tent.

There's a giant martini glass that will hold a live Femlin (a Playboy icon), and a glass-walled VIP room where Hef can court celebs and regular guests can watch and gawk.

In back, behind the curtains, there's a green-room escape for Hef and places for the Bunnies to sit and rest their feet.

"The high-heel thing is just something you never ever get used to," says bunny Pilar Lastra, who will debut a brand-new deep-purple costume tonight. The bunnies are in heels from 9:30 p.m. until 3 a.m., and "the cuter the shoe, the more pain you're gonna be in," she says.

"But the high heel makes all the junk in the trunk look very properly stacked."

Levy Restaurants is sending eight chefs, 25 cooks and 600 sheet pans filled with retro-themed appetizers such as mini Beef Wellingtons and tiny versions of Chicken Cordon Bleu.

In a nod to Arizona, there will be 1,000 mini honey walnut tacos and 1,600 Route 66 mini burgers with smoked cheddar cheese and green chiles. These required 400 pounds of ground beef.

An entire busload of girls from the University of Arizona will arrive to up the femme fatale factor, which already includes 20 models wearing nothing but body paint. This is Playboy, after all.

"You're going to pull up and see this behemoth that will glow out in the night - and it truly will be glowing," says Berger. And once inside, "you're going to think 'I cannot believe I'm in a big tent in the middle of a cowboy western town and I've been transported to this other time.' "

Hefner himself is quite excited. He actually spent time in Arizona in the '60s, when there was a Playboy Club in Phoenix and he would come to town with girls on his arm.

"I'm looking forward to it," he says. "I have good memories of times in Phoenix in the past. Now, it's just a matter of showing up and having a good time."

MORE Super Bowl Entertainment News later...

Edited February 2, 2008 by JediXAngel

[SuperJediMedia]

Well, I guess it's safe to say "Wanted" is now confirmed... Here is the Wanted Super Bowl Spot - Pretty good!

http://movies.yahoo.com/movie/1809878244/video/6231634