2008 Super Bowl Ads and Trailers, Entertainment

[SuperJediMedia]

And here is Narnia SB TV spot - http://www.youtube.com/watch?v=YknsSMI3TAY

[MGS4-SS]

Those posters from The Dark Knight look damn creepy.

[SuperJediMedia]

Yeah it's Creepy! That's the way I LOVE it though! :) But sadly Heath Ledger passed away :(

Here is Justin Timberlake in the PepSi Ad - http://www.youtube.com/watch?v=WLcgFo0CPss

[Rappy Veteran]

I miss the Lingerie Bowl :(

[SuperJediMedia]

Small Sneak Peak on Derek Jeter Gatorade ad - http://www.youtube.com/watch?v=hSaP9Nz3vAc

Damn, anyone notice lately Tom Brady look like Matt Damon?

[Mathachew Veteran]

Small Sneak Peak on Derek Jeter Gatorade ad - http://www.youtube.com/watch?v=hSaP9Nz3vAc

Damn, anyone notice lately Tom Brady look like Matt Damon?

No.... but Matt Flynn resembles Damon much more. He's the LSU quarterback... or at least he was until the BCS championship.

[SuperJediMedia]

Maxim's Super Bowl Party! :D

HOTTIES

http://www.maxim.com/Super-Bowlnanza/blogs/804.aspx

Akon Performance - http://www.maximonline.com/Super-Bowlnanza.../804/14033.aspx

Sexy Patriots Cheerleaders - http://www.maximonline.com/Sneak-Peek-New-.../804/13974.aspx

More http://www.maximonline.com/Hottiespatriots...ideo/13992.aspx

It wasn't what you would call a hot party. Sure, there was sizzlin' music, plenty of drinks and stars like Nick Lachey and Ryan Seacrest in attendance, but with temperatures dipping into the 30s Friday night, many partygoers at Maxim's mostly outdoor Super Bowl soiree at the Fairmont Scottsdale Princess huddled around heat lamps and fire pits.

ADVERTISEMENT

And getting into one of the Super Bowl's most exclusive events was like going on a ride at a theme park: lots of lines, lots of patience.

Non-chauffeured guests were required to park in a carnival-like lot next to the resort, trek to a large white tent in another parking lot, enter a line where employees guarded the guest list, get a wristband, haul up to the hotel itself and then have the wristband verified with a flashlight by a security guard at the entrance.

Once inside, attendees sipped cocktails made with Patron Tequila, drank Heineken beer, mingled with scantily clad models posing in Perry Ellis garments and watched go-go dancers gyrate next to DJs on two outdoor stages. Later, surprise musical guests Akon and T-Pain performed.

"It's too packed," said Ultimate Fighting Championship superstar Chuck Liddell. "I like dive bars."

Partygoers were bottlenecked at the two entrances to the Stone Rose Lounge, nightclub mogul Rande Gerber's lush bar overlooking the pool. Guards ushered people away from the event's only indoor space.

Even celebrities like brothers Jerry and Charlie O'Connell had trouble gaining access.

"I came in with that guy, my father," said Jerry O'Connell, pointing at his dad standing on the other side of the lounge's glass exterior. "He's a VIP ? and I'm out here," he said jokingly of his non-celebrity father.

Other stars at the Maxim party included Tom Petty, Sean "Diddy" Combs, John Elway, Larry David, Rob Schneider, Kim Kardarshian, Heidi Montag and Spencer Pratt from "The Hills," former "Dancing with the Stars" contestants Stacy Kiebler, Ian Ziering and Mario Lopez, and cast members from "Entourage."

[Rappy Veteran]

^^

This will make up for the lack of Lingerie Bowl :D

[Rappy Veteran]

The WANTED spot is on Yahoo Movies.

[SuperJediMedia]

Yeah already posted that.

Michael Jackson's got an ad too during Super Bowl http://news.yahoo.com/s/ap/20080203/ap_en_...l_celebs_akon_1

Edited February 3, 2008 by JediXAngel

[SuperJediMedia]

The Planning for Super Bowl! http://www.kpho.com/video/15204598/detail.html

[SuperJediMedia]

ALMOST HERE!!!

An updated Schedule! (Eastern Time Zone)

FOX NEWS SUNDAY/FOX SUPER SUNDAY (9 a.m. - 12 p.m. ET)

The special will kick off with a one-hour edition of FOX News Sunday with Chris Wallace, followed by a two-hour block of political and sports coverage with FOX News anchor Shepard Smith live from Glendale, AZ just two days before the 22 state primary contests on Super Tuesday.

Following a special edition of FOX News Sunday, Smith will be joined at 10 a.m. ET by co-hosts Bill Hemmer and Megyn Kelly who will be live from election studio headquarters in New York. FOX Super Sunday will also include a behind-the-scenes look as the action gets underway for the Super Bowl. FOX Business Network's Alexis Glick will offer a peek at the best commercials and the economics behind the biggest sporting event of the year.

ROAD TO THE SUPER BOWL (12-1 p.m. ET)

Narrated by Alec Baldwin, and produced by Emmy Award-winning NFL Films, Road to the Super Bowl captures the most dramatic moments of the 2007 NFL season, from the opening kickoff of Week one in September, through the AFC and NFC Championship Games. The best material from over 100 players and coaches wired for sound make this a memorable look back at an unforgettable season.

INSIDE THE RINGS WITH TROY AIKMAN (1-1:30 p.m. ET)

"Inside the Rings" with NFL on FOX lead game analyst Troy Aikman is a close up look at select quarterbacks and their personal journeys to Super Bowl victory. Each one took a road less traveled and we hear their story straight from them. Aikman and FOX Sports reporter Chris Myers host. Among the quarterbacks featured are John Elway, Kurt Warner and Doug Williams. The show is produced by Barry Landis and Bill Richards.

HOWIE LONG'S TOUGH GUYS "SUPER BOWL EDITION" PRESENTED BY CHEVY (1:30-2 p.m. ET)

FOX NFL SUNDAY analyst Howie Long pays tribute to the NFL's roughest and toughest with a little help from "tough guy ambassadors" of the past in this 30 minute presentation. Old meets new as legendary tough guys like quarterback Jim Kelly, tight end Mark Bavaro and others interview and comment on current players who show the grit and determination that make them special. The show is hosted by Long, who at the end reveals this year's "ultimate" tough-guy. The show is produced by P.T. Navarro.

2p.m: Fox begins its pregame coverage... New Ads, Performances, Interviews, Live coverages

2:30-3 p.m. - Ryan Seacrest starts red-carpet interviews. Look for a lineup heavy with Fox stars. Also: first of the Team of the Decade features, with the Green Bay Packers the team of the '60s.

3-3:30 p.m.: Feature on the New York-Boston sports rivalry. Rest of country takes bathroom break.

3:30-4 p.m.: Jimmy Johnson interviews Patriots coach Bill Belichick. Gee, which one would you rather have a beer with?

Team of the decade: Pittsburgh Steelers for the '70s. Also: preview of Tom Petty's halftime show, Willie Nelson and Sarah Evans perform Mamas Don't Let Your Babies Grow Up to Be Cowboys and Jillian Reynolds reports on the party scene.

4-4:30 p.m.: Team of the decade: San Francisco 49ers for the '80s. Also: Premiere of Paula Abdul's new single, Dance Like There's No Tomorrow. Viewers flee like there's no . . . never mind.

Is this Paula Abdul's new song? http://www.youtube.com/watch?v=IdYHnvPXKeg

4:30-5 p.m.: Team of the decade: Dallas Cowboys for the '90s. Also: Making of Bud Light Super Bowl commercials. Like a commercial for a commercial.

5-5:30 p.m.: Alicia Keys performs. Also: Pam Oliver interviews Giants coach Tom Coughlin. Maybe he'll even smile.

5:30-6 p.m.: Terry Bradshaw interviews Tom Brady. Easy words, Tom, easy words. Team of the decade: the New England Patriots for the 2000s. Also: a reading of the Declaration of Independence by football and military representatives, including Pat Tillman's widow Marie.

6 p.m.: Game broadcast begins, including Jordin Sparks singing the national anthem.

6:18 p.m.: Kickoff!

9:30p.m: Expected Game Over

Post game/Trophy presentation After Super Bowl followed by House

Edited February 3, 2008 by JediXAngel

[SuperJediMedia]

LOL it's Very very Amusing to see News comparing Super Bowl/Football to Politics!

Everybody from President Bush, Obama, other presidential candidates, senators, Governers talk about it! LOL

Obama is more of a Basketball guy, than Football!

They even got Helmets of the Democrats Donkeys Vs Republican Elephants that's Neat!! :D

Oh this is an Amusing news too... LOL

Super Bowl XLII ? The Star Wars Versionb>

A long time ago, on a Sunday far, far away?

It is a dark time for the NFL Galaxy. The evil Patriot Empire has crushed all opponents in the football universe, utilizing incredible offensive fire power to destroy Rebel forces struggling to loosen the Empire?s unbeatable grasp on the universe.

The Empire is only one step away from completing their unfinished annihilation of the NFL, and it?s up to the Rebel Giants to meet them on the final stage of battle and save the galaxy from the Patriot?s tyrannical grasp. This will truly be an epic struggle, but will it be a Strike Back or the Return? The key may just be found below.

Tom Brader

This dark lord wields unstoppable football force that crushes all teams attempting to stand before him. By committing his soul to the Empire, Brader has amassed unimaginable power, harnessing the anger and rage built up from a universe of trash talkers. Brader is a veteran imperial fighter who has already won three super bowls and mercilessly defeated all jedibacks who have faced him this year, leaving only one brave soul to face him in the final battle.

Eli Mannwalker

Mannwalker?s family heritage is rich in football force, and this Rebel hero has slowly grown to harness the power in his blood. Mannwalker?s obi-wan like brother revealed the ways of the force, but was defeated by Brader earlier this year, instilling dangerous thoughts of revenge in Mannwalker?s young mind. It doesn?t seem like Mannwalker has much of a chance against the power of Brader and the Empire, but it?s quite possible Brader could reveal that Mannwalker is part of his illustrious string of illegitimate children strewn across the country.

Emperor Belichick

The unstoppable head of the Empire will do anything to win, utilizing his dark powers to crush weaker opponents without sympathy. The Emperor is happy to run up scores and smash his challengers into oblivion. Emperor Belichick?s mastery of football force makes him a formidable adversary, and the weapons amassed in his arsenal have created an unstoppable Patriot Empire that surely looks unbeatable against the Rebel Giants, who have already been crushed by the Empire once before.

Boba Moss

Boba Moss is a cutthroat, touchdown seeking bounty hunter who moves from team to team annihilating his targets with calculating precision and incredible strength. Moss is the football galaxy?s most brutal touchdown hunter, just give him the proper contract and consider your opponent destroyed. Boba Moss?s rocket pack helps him fly down the field and make catches unreachable to anyone but him. The law means nothing to Moss; he only cares about fulfilling his contract and getting the glory.

Bruschi the Hut

Getting tackled by Bruschi the Hut is like getting thrown into the Sarlacc Pit, except it?s over a little quicker. Bruschi is the empire?s defensive crime lord, leading a horde of other shady characters as they hunt down opponent?s teams without pity. Bruschi the Hut will do whatever it takes to gobble up an enemy football.

Plaxolo

Dashing and daring, this fluid football pilot doesn?t hold back his tongue, reveling in trash talk and never backing down from a fight. Plaxolo is a formidable fighter, and his speed and agility in football space makes him one of the Rebel?s top assets. While many cower in fear of the Empire, Plaxolo openly mocks their scoring capabilities, heading into battle with a chip on his shoulder and a blaster on his hip.

Michael Strewbacca

This gigantic Wookie behemoth may be covered in hair and impossible to understand, but his unprecedented strength and loyalty to the Rebel Giant side is unquestionable. Strewbacca is a hard working beast that never gives up, and his massive arms are great for rapping up Imperial quarterbacks, you just wouldn?t want to let him sit on your new couch.

http://viveknarain.wordpress.com/2008/02/0...r-wars-version/

Edited February 3, 2008 by JediXAngel

[Mathachew Veteran]

Is it me, or is JediX spamming the heck out of this thread? Additionally, is it me, or is JediX more excited about everything around the Super Bowl other than the Super Bowl itself? :p

About six and a half ours. Go Galactic Empire, er, New England Patriots!

[SuperJediMedia]

Is it me, or is JediX spamming the heck out of this thread? Additionally, is it me, or is JediX more excited about everything around the Super Bowl other than the Super Bowl itself? :p

About six and a half ours. Go Galactic Empire, er, New England Patriots!

I am quite surprised that a lot of you aren't into the Big event? What's up? :rolleyes:

The Super Bowl itself (After 6:17pm) will just be another Football game. Not much to it, Giants and Pats played against each other before in the regular season, so it really isn't that crazy. Giants will probably lose, however I hope the Giants actually Triumph. Tired to see Pats win another one!

But what REALLY makes Super Bowl, actually Big deal is Exactly everything around it! The Hype, entertainment, ads, Pre-game coverage. And Parties, etc...I am certainly more attracted to these more!

Edited February 3, 2008 by JediXAngel

[Mathachew Veteran]

I am quite surprised that a lot of you aren't into the Big event? What's up? :rolleyes:

The Super Bowl itself (After 6:17pm) will just be another Football game, Not much to it, Giants and Pats played against each other before in the regular season, so it really isn't that crazy, Giants will probably lose, however I hope the Giants actually Triumph. Tired to see Pats win another one!

But what REALLY makes Super Bowl, actually Big deal is Exactly everything around it! The Hype, entertainment, ads, Pre-game coverage!

Makes me wonder if Apple's PR is involved in this... I'm much more excited about the game, because if they Giants stay consistent, we'll have another exciting game like in week 17.

[SuperJediMedia]

Don't get me wrong, I am not saying it won't be an exciting game. I hope it IS! I know I will be watching ALL the way until the game is over tonight like I do every year! :)

But, I am just saying, I think what makes Super Bowl actually a BIG deals always every year is exactly EVERYTHING around it, Not the game itself.

Take away all these Parties, entertainment, Ads, Trailers, performances I would say not many would care for it other than your average football fans!

[Rob2687]

It's nothing but a marketing frenzy with a side of football.

[SuperJediMedia]

It's nothing but a marketing frenzy with a side of football.

I LOVE it!!!

I know Football itself is cool, but add extra Entertainment it's just MORE FUN!!!

[Rappy Veteran]

It's nothing but a marketing frenzy with a side of football.

I don't like the Football but the trailers are awesome especially if they hype a movie more then I already like :D

[sundayx Veteran]

Superbowl, the primetime of American advertisement.

[sharpy2k4]

is there a way to watch all the ad's while im in England, sky will just show they normal British adverts, and the Superbowl ones are always awesome to watch.

[sundayx Veteran]

Usually a number of sites host all the ads.

[SuperJediMedia]

The "Road To The Super Bowl" on FOX right now is Awesome!!! :yes:

Hey I got more news for you all it's another version of the schedule & Technicals of today's TV coverage in HD from AVS forums.

Super Bowl pregame show schedule

From USA Today

GLENDALE, Ariz. ? The schedule for Fox's pregame show for Super Bowl XLII. (All times ET; schedule subject to change)

2-2:30 p.m.

? Chris Myers, assigned to cover the Patriots, reports live from the team hotel on New England's pursuit of perfection.

? Pam Oliver, assigned to cover the Giants, reports live from the team hotel on New York's furious dash to the Super Bowl, which began with a playoff-clinching win, where else, on the road, against Buffalo.

? Myers and Oliver report on any late-breaking team news.

? Jimmy Johnson looks back at the first game this season between the Giants and Patriots in the State Farm Covers the Field segment. Both teams met in the regular season finale on Dec. 29 at Giants Stadium, a high-scoring affair that the Patriots won 38-35.

? Curt Menefee voices over a feature on the 1972 Miami Dolphins, to this point the only undefeated team in NFL history.

? Get to Know You: Giants defensive end Osi Umenyiora.

2:30-3 p.m.

? Ryan Seacrest Red Carpet Interviews.

? Grumpy Old Coaches: Jimmy Johnson and Barry Switzer, the only two men to coach teams to Super Bowl victory and collegiate national championships, reprise their weekly Fox NFL Sunday roles and go at it over Super Bowl XLII.

? Team of the Decade: 1960s Green Bay Packers.

? Eli Manning feature.

? Terry Bradshaw interviews former NFL QB Archie Manning, father of Giants QB Eli Manning.

? Get to Know You: Patriots safety Rodney Harrison.

? Walter Payton Man of the Year nominees.

? Tribute to members of the NFL family that have passed away in the last year.

3-3:30 p.m.

? Comedic prognosticator Frank Caliendo makes the first of three in-character picks on the game.

? Curt Menefee presents a feature on the Giants' defensive front four.

? Get to Know You: Giants linebacker Antonio Pierce.

? NFL Insider Jay Glazer discusses Super Bowl XLII with four of the NFL's best players: Kansas City Chiefs tight end Tony Gonzalez, Denver Broncos safety John Lynch, San Diego Chargers linebacker Shawne Merriman and Dallas Cowboys tight end Jason Witten.

? Feature on the ultra-competitive Boston-New York sports rivalry.

? Ryan Seacrest Red Carpet Interviews.

3:30-4 p.m.

? Jimmy Johnson, a two-time Super Bowl champion head coach, interviews Patriots head coach Bill Belichick, already a three-time Super Bowl winner.

? Team of the Decade: 1970s Pittsburgh Steelers.

? Willie Nelson and Sarah Evans perform Don't Let Your Babies Grow Up to be Cowboys.

? Ryan Seacrest Red Carpet Interviews.

? Tom Petty halftime performance preview.

? Fox Business Network's Neil Cavuto reports from New York on the business of the Super Bowl.

? Jillian Reynolds reports on the Super Bowl XLII party scene.

4-4:30 p.m.

? Team of the Decade: 1980s San Francisco 49ers.

? Ryan Seacrest Red Carpet Interviews.

? Randy Moss feature.

? Get to Know You: Patriots wide receivers Donte' Stallworth and Wes Welker.

? Frank Caliendo makes the second of three in-character picks.

? Just two weeks away from the 50th Daytona 500, reigning NASCAR champion Jimmie Johnson interviewed.

? World premiere performance of American Idol judge Paula Abdul's new hit single Dance Like There's No Tomorrow.

4:30-5 p.m.

? Michael Strahan Diary.

? Howie Long interviews Patriots veteran linebacker Junior Seau.

? Get to Know You: Patriots linebackers.

? Team of the Decade: 1990s Dallas Cowboys.

? Making of Bud Light's Super Bowl commercials.

? Ryan Seacrest Red Carpet Interviews.

5-5:30 p.m.

? Alicia Keys performance.

? Joe Buck and Troy Aikman provide their initial thoughts on Super Bowl XLII as kickoff approaches.

? Pam Oliver interviews Giants head coach Tom Coughlin.

5:30-6 p.m.

? Terry Bradshaw interviews Patriots quarterback Tom Brady.

? Team of the Decade: 2000s New England Patriots.

? Bradshaw, Long and Johnson make their Super Bowl XLII predictions.

? Frank Caliendo makes his final of three in-character picks.

? Declaration of Independence reading by distinguished leaders of the NFL community, past and present, and military personnel stationed around the world. The feature includes a rThe Road to the Super Bowl, Marie, and a tribute to soldiers.

Source: Fox Sports

The Road to the Super Bowl

One-Hour Special Culled From 1.7 Million Feet of Game Film &

400 Hours of Game Audio from 133 Coaches & Players

Narrated by Alec Baldwin

How did the New York Giants and New England Patriots advance to Super Bowl XLII in Arizona? Re-live the journey as only NFL Films can present it on ?Road to the Super Bowl? on Super Bowl Sunday, February 3 at 12:00 Noon ET on FOX.

?Road to the Super Bowl? begins with Kickoff Weekend and chronicles the 2007 NFL season utilizing NFL Films? signature captivating video and sound from on the field and in the locker room from exclusive player and coach wirings. Alec Baldwin narrates ?Road to the Super Bowl.?

?For those who love football, this show is red meat,? said NFL Films president Steve Sabol. ?No interviews, no talking heads, all action.?

The longest-running (33 years, 1974 debut) and most honored (28 Sports Emmys) annual sports special, ?Road to the Super Bowl? was culled by NFL Films? producers from more than 1.7 million feet of game footage to 980 feet for the one-hour special. In addition, more than 400 hours of audio were captured from 133 exclusive coach and player on-field wirings.

This year?s ?Road to the Super Bowl? comes just after the 45th AnniversHD Commericials/Trailersented by NFL Films -- the 1962 NFL Championship Game (Packers vs. Giants on Dec. 30, 1962)

HD Commericials/Trailers

Super Bowl XLII: Most Commercials Likely to Air in HD

February 1, 2008

While Fox Sports has exclusive telecast rights this Sunday to Super Bowl XLII, an executive at ESPN is predicting that as much as 80 percent of the several dozen commercials aired during the pre-game, game and post-game shows will be aired in HD, even though a majority of American TV sets have not yet jumped up 1080i or 720p. (Both Fox and ESPN use 720p as their preferred transmission standard).

Bryan Burns, ESPN vice president for strategic planning & development, recently cited some industry research indicating that ads produced and aired in HD have up to three times the brand recognition of traditional SD spots. Perhaps more startling, according to published reports, was his statement that ESPN?s audience among cable viewers in the Los Angeles market (DMA no. 2) is more than 20 percent higher in HD homes than in SD dwellings. (Burns was featured in HD Notebook?s weekly Q&A discussing other HD issues Jan 23, 2008.)

HD ads, Burns said, also grows intent-to-buy by up to 55 percent. While nearly 60 percent of ads on ESPN?s Monday Night Football currently air in HD, Burns guesstimates that four out of five Super Bowl spots on Sunday will be featured in HD. Fox, for its part, did not respond to inquiries in recent days about the technical or monetary specifics of Super Bowl XLII commercials (although it had confirmed published reports that it will not sell ad time to any of the presidential candidates, which would have afforded the hopefuls the largest TV audience of the long campaign).

According to the Consumer Electronic Association, more than half (57 percent) of HD owners said they will go online after Sunday?s game to, among other things, re-watch the more memorable teSuper Bowl XLII in HDTV plans to begin compiling HD sports ratings (and other HD fare) in some major markets by the summer.

Super Bowl XLII in HDTV

Behind Fox's Super Bowl Game Plan

Production team will utilize high-definition gear by the truckload

By Glen Dickson -- Broadcasting & Cable, 1/28/2008

As Fox's production team prepares for its broadcast of Super Bowl XLII on Feb. 3 from Glendale, Ariz., the biggest improvement it is expecting compared to its coverage of the NFC Championship game is the weather.

?It should be about 106 degrees warmer,? jokes Jerry Steinberg, senior VP of operations for Fox Sports, referring to the subzero temperatures that Fox faced at Lambeau Field in Green Bay, Wis., on Jan. 20, when the New York Giants defeated the Green Bay Packers for the NFC title.

Otherwise, Fox is following much the same playbook it used for the NFC title game, including the same high-definition mobile production unit, Game Creek Video's FX HD, which it has relied on for ?A-Game? coverage throughout the 2007 NFL season.

Fox will use more cameras for the Super Bowl?perhaps 30 compared to the 24 used in Green Bay?deploy roughly 80 microphones and add Game Creek's Patriot mobile unit to support the pre-game show. (Pat Sullivan, president of Hudson, N.H.-based Game Creek, was the football team's general manager from 1982-1990, but the name is unrelated.)

The network will use some new ultra-high-frame-rate cameras for replays. But basically it will keep the same graphics package it normally employs on Sundays and isn't planning any ?trick? point-of-view cameras to offer new angles.

?We'll add a few more cameras and some more replay sources, and we'll add a truck for the red-carpet show,? says Steinberg, who has managed Fox's live sports operations since 1994, and plays down the awesome display of television gear the Super Bowl now routinely employs. ?For the most part,? he says, ?it's just longer days and more rehearsing.?

The Super Bowl venue, the University of Phoenix stadium in Glendale, is a familiar venue to Fox as the home of the NFL's Arizona Cardinals and the site of college football's Fiesta Bowl BCS game. The stadium, which opened in August 2006, is an easy site to work at from a mobile production standpoint, says Steinberg, as it is already cabled with the fiber-optic paths suitable for high-definition production.

HEATED BLANKETS FOR CAMERAS

In Green Bay, it was a far different story. Fox kept the cable it had to run off the ground to prevent it from freezing to the frozen tundra. The frigid conditions at Lambeau also prompted Fox to keep its cameras on through the weekend after the initial Friday setup. That prevented them from freezing. Fox took the extra step of wrapping the cameras in heated blankets.

Game Creek's Sullivan says his technicians came up with the idea of heated blankets for FX HD's Sony cameras, which have a minimum operating temperature of minus-4 degrees Fahrenheit. They had a right to be concerned: On Saturday morning, the temperature in Green Bay was -9.

?For a good chunk of the pre-production, it was well below zero,? says Sullivan, who, from his days with the Patriots, is no stranger to cold weather. ?Luckily, it warmed up to a balmy negative 1 [degree] for the game.?

FX HD, the technical foundation of Fox's production, was designed and built to Fox's specifications by Game Creek and launched in August 2006 to support Fox's NFL and NASCAR coverage. Indeed, after the Super Bowl concludes in Arizona, FX HD?along with many of the same personnel?will head immediately to Daytona International Speedway in Daytona Beach, Fla., for Fox's coverage of the Budweiser Shootout race on Feb. 9.

?Because this package is a 40-week deal for racing and football, the producers and technicians live in this for 40 weeks a year,? says Steinberg. ?So we had tremendous input in the design in terms of ergonomics and where we want what.?

FX HD, which has also been used by Fox to produce last year's Major League Baseball All-Star Game and by ABC/ESPN for its coverage of the NBA finals, is not one truck. Instead, it consists of five discrete 53-foot mobile trailers (three ?Expando? trucks that can widen out on the sides and two conventional trucks) that are interconnected with fiber-optic cables.

FAST AND EASY

?There is full fiber connectivity between the trucks, so the setup time is really fairly quick,? says Sullivan. ?All the video, audio, monitoring, intercom and data [links] are carried truck to truck by eight strands of fiber, as opposed to doing it with coax, which would mean hooking up to 400 separate BNC connections between the trucks. That's the new technology we've brought to the party. That allows our guys, when we arrive in Phoenix on Friday to park the truck, to take 15 minutes to connect the trucks as opposed to three or four hours.?

The centerpiece of FX HD is the A-unit, a 53-foot Expando that handles engineering, video, replay and audio functions. Key gear includes a 512 x 1024 Pesa video router; 30 Fortel UDC-550 Up/Cross Converter/Framesync devices; Sony HDC-3300 super-slow-motion and HDC-1500 cameras with Canon lenses; EVS replay servers; Panasonic DVC Pro HD and D-5 HD tape decks; a Calrec Bluefin Alpha audio console with 96 faders; and a host of Dolby digital audio encoding and decoding gear.

The B-unit, another expanding truck, performs production, graphics and tape release functions. It includes a Thomson Grass Valley 90-input, 4 M/E (mix/effects) Kalypso switcher; a Chyron HD-Hyper X graphics system; a Grass Valley 40-input, 3 M/E Kayak HD switcher; and three massive monitoring walls.

The C-unit is a conventional truck that handles editing, maintenance and storage functions, and includes two Apple Final Cut Pro edit rooms. The FX HD D-unit is a straight truck for fiber transmission and audio functions and is outfitted with Otari fiber distribution equipment, a Calrec Sigma Audio Console with 64 faders and a Yamaha ML-7 audio console with 48 faders. The final piece of FX HD, the E-unit, is a 53-foot double Expando unit that serves as a mobile studio (it was dubbed the ?Hollywood Hotel? for NASCAR coverage).

Game Creek's Patriot mobile unit, which is handling Fox's red-carpet pre-game show with host Ryan Seacrest, consists of a 53-foot HD Expando production unit and a 53-foot support unit. Key equipment includes a Grass Valley Kalypso switcher and GVeous digital video effects system; a mix of Fortel and Evertz frame synchronizers and upconversion gear; a Pesa 128 x 128 broadband router; an NVision 512 x 512 audio router; Sony HDC-1500 cameras with Canon lenses and Vinten tripods; EVS replay servers; Chyron Duet graphics systems; a Calrec Alpha audio board; and an RTS Adam intercom system.

MORE WIRELESS CAMERAS

While CBS kept wireless camera links to a minimum for its Super Bowl production last year because of interference concerns, Fox will use a bevy of wireless HD cameras for both the game coverage and the pre-game show. That's indicative of the progress made in recent years in adapting RF (radio frequency) transmission technology to the high bandwidth of HD signals.

Though maintaining successful RF links can sometimes be ?80% technology and 20% voodoo,? according to Steinberg, he's now comfortable using the technology with portable HD cameras.

?That's another production tool we've gotten back that we didn't have in the beginning of the transition from SD to HD,? says Steinberg. ?Now it's pretty standard.?

Wireless links are just one of the many pieces of HD production technology that have become commonplace as Fox wraps up its fourth season of producing the NFL Super Bowl XLII Halftime Show in HDTV?Because we do everything in HD, it's just TV,? says Steinberg. ?It's no longer a science project?it's just doing TV with better sound and more pixels.?

Super Bowl XLII Halftime Show in HDTV

Tom Petty to perform at Bridgestone Super Bowl XLII Halftime Show

TOM PETTY & THE HEARTBREAKERS, one of America's greatest rock and roll bands, will perform in the BRIDGESTONE SUPER BOWL XLII HALFTIME SHOW on FOX at University of Phoenix Stadium in Arizona on Sunday, Feb. 3, the NFL announced today during the FOX NFL SUNDAY pregame show.

The halftime show is one of the most anticipated musical events of the year. Nearly 140 million viewers in the U.S. watched last year's show.

TOM PETTY AND THE HEARTBREAKERS released their debut album in 1976. Since that time, they have sold more than 50 million records and earned a reputation as being among the most successful and exciting touring acts in the business. Between the Heartbreakers' recordings and his solo work, Tom Petty has received 18 Grammy nominations. Honored with lifetime achievement awards, including Billboard's Century Award, MTV's Video Vanguard Award, and induction into the Rock and Roll Hall of Fame, Tom Petty, with the Heartbreakers at his side, has achieved the status of legend among his fellow musicians and listeners worldwide.

Petty and the Heartbreakers are responsible for one of the richest deposits in the history of American song, with hits including "Free Fallin'," "Breakdown," "Refugee," "I Won't Back Down," "Mary Jane's Last Dance," "American Girl," "Don't Come Around Here No More," "The Waiting," "You Don't Know How It Feels," "Runnin' Down A Dream," and more. Petty is a founding member of The Traveling Wilburys, playing alongside George Harrison, Bob Dylan, Roy Orbison, and Jeff Lynne, and is recognized as one of rock and roll's most distinctive voices. For young bands looking to capture the authentic spirit of American rock and roll at its best, the Heartbreakers are the gold standard. The band's story, captured as never before in the recent Peter Bogdanovich documentary Runnin' Down A Dream, is a centerpiece in American musical history.

Joining an esteemed list of recent halftime acts that includes the Rolling Stones, Paul McCartney and Prince, Tom Petty and the Heartbreakers bring prestige and undiluted rock and roll to the Bridgestone Super Bowl XLII Halftime Show.

The game and halftime show will be broadcast worldwide in more than 230 countries and territories.

This year marks the first time the Bridgestone brand has sponsored the Super Bowl halftime show. Bridgestone will also sponsor the Super Bowl XLIII halftime show in 2009.

The BRIDGESTONE SUPER BOWL XLII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced and directed by WHITE CHERRY ENTERTAINMENT and DON MISCHER PRODUCTIONS. This same team produced the NFL Opening Kickoff 2007 special from Indianapolis. In addition to the halftime show, they also will produce the Super Bowl XLII pregame show. Don Mischer Productions will serve as executive producer and director, while White Cherry Entertainment, led by Ricky Kirshner and Glenn Weiss, will serve as executive producers.

The NFL has worked the past four years with both Don Mischer Productions and White Cherry Entertainment on Opening Kickoff and Super Bowl shows. Last year's Super Bowl XLI Halftime Show starring Prince earned the producers two Emmy nominations.

http://www.avsforum.com/avs-vb/forumdisplay.php?f=34

[Rappy Veteran]

is there a way to watch all the ad's while im in England, sky will just show they normal British adverts, and the Superbowl ones are always awesome to watch.

Youtube will have a special channel I bet, one year Google did that.