Apple snags 14 percent of US-based PC retail sales in February


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Apple snags 14 percent of US-based PC retail sales in February

Growth in Apple's personal computer business continued to outpace the industry average last month, with Macs accounting for a 14 percent unit share and 25 percent dollar share of all US-based PC retail sales, according to market research firm NPD.

The results -- first revealed in an investor note from Pacific Crest Securities analyst Andy Hargreaves on Monday -- represent 60 percent unit growth and 67 percent revenue growth over the same period one year ago. At the same time, overall US PC retail shipments grew just 9 percent on a 5 percent increase in revenues.

Apple saw particular strength in notebook systems, which rose 64 percent in units and 67 percent in revenues, suggesting strong sell-through of the company's new MacBook Air, noted Hargreaves.

"Macbook Air sales appear to be additive to total sales, rather than replacing Macbook Pro sales," he said. "We believe a new set of corporate customers make up a meaningful portion of MacBook Air buyers."

Overall, the US retail segment combined for a 20 percent increase in notebook shipments on an 11 percent rise in revenues.

The Mac maker also saw robust demand for its desktop systems, which grew 55 percent on a 68 percent increase in revenues, compared to the overall retail segment which saw unit sales decline 5 percent on a 2 percent drop in revenues.

"Mac sales do not appear to be negatively impacted by macro environment," Hargreaves concluded. "[The] iMac continues to sell extremely well, with strong sales of larger screen sizes."

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February 2008 US-based PC retail market share growth figures | Source: NPD, Pacific Crest Securities.

Meanwhile, sales of Apple's iPod digital media players remain somewhat limp, and just off their pace from one year ago.

In a separate research note from Piper Jaffray analyst Gene Munster, also issued Monday, it was noted that NPD retail sales data for the month of February suggest total iPod unit sales of 9.5 million to 10.7 million for the three month period ending March.

"Street consensus for March quarter iPods is 10.8 million, representing a 2 percent year-over-year increase; the midpoint of the 9.7m-10.5m range suggests a 4 percent year-over-year decline," Munster wrote. "We see this data point as a slight positive, given this range is a slight increase from what NPD data indicated after 1 month of data."

Both Hargreaves and Munster remain bullish on shares of the Cupertino-based Apple, with Hargreaves noting that the company's current valuation is particularly attractive with the stock trading at just 18 times fiscal year 2008 free cash flow.

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So iPod market penetration has about peaked with iLove and iNterest spilling over to the rest of the Apple scene; excellent.

I wouldn't mind owning a 24" iMac. They look kinda sexy.

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currect me if im wrong. is this 14% is Apple's US PC market share or 14% of all PC sold in the month of February ?

If I'm reading it right, they have a 9% share of PC units in all.

How can everyone afford them? They are really expensive IMHO.
The amount of useful software that comes pre-installed on Mac OSX really makes up for the price, IMO, for most run-of-the-mill home users.

Whether they use it all or not is another discussion.

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Looks good...but anyway i thought of buying a macbook pro(which i can use it as an orphan with other PC's ;-) )...just it was too costly compared to other laptops in india...so i ended up buying a vista based dell inspiron with 2GB ram....anyway Mac looks good & great...

Also thinking why Dell nor HP create a good looking notebooks like this?....arent they been stopped by Steve?!! I think Apple design engineers are good compared to other OEM vendors!

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I wouldn't mind owning a 24" iMac. They look kinda sexy.

Whatever you do to your computer in the privacy of your home is your business. I prefer the human variety myself.

Besides, if Macs were actually sexy why is Steve Jobs still single? Uh-huh, there ya go.

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Just remember folks that these are estimates from Retail sales only, and pretty much excludes the majority of sales from those little known companies called Dell and HP and not only that, but its also excludes the entire business computer sales sector.

Here is the view from the market. This story is pretty much just spin :wacko:

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Just remember folks that these are estimates from Retail sales only, and pretty much excludes the majority of sales from those little known companies called Dell and HP and not only that, but its also excludes the entire business computer sales sector.

Here is the view from the market. This story is pretty much just spin :wacko:

Yeah, that's the reason it says in the article itself, "with Macs accounting for a 14 percent unit share and 25 percent dollar share of all US-based PC retail sales." :rolleyes:

Stock:

AAPL: $132.82

DELL: $20.32

HPQ: $47.93

It would seem that Apple's winning, regardless of whether or not this is just retail.

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If I'm reading it right, they have a 9% share of PC units in all.

The real story here is how much their marketshare has jumped since November. Macs sales are on the rise.

CFT0318_09325219AD5.png

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The real story here is how much their marketshare has jumped since November. Macs sales are on the rise.

CFT0318_09325219AD5.png

Slowly now...

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Slowly now...
The results -- first revealed in an investor note from Pacific Crest Securities analyst Andy Hargreaves on Monday -- represent 60 percent unit growth and 67 percent revenue growth over the same period one year ago. At the same time, overall US PC retail shipments grew just 9 percent on a 5 percent increase in revenues.
I would call 60% growth year-over-year pretty significant. You can call it slow, if you like... :unsure:
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I would call 60% growth year-over-year pretty significant. You can call it slow, if you like... :unsure:

I meant "slowly now... it's getting there" @ market share.

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