Abit Exits Motherboard Market

[splicer707]

Hexus

HEXUS.channel can exclusively confirm that Taiwanese technology company abit, which is associated primarily with high-end and gaming mainboards, will stop producing all mainboards at the end of 2008.

HEXUS.channel has confirmed this as fact from sources close to South East Asian distributors, all of which will be notified by their abit sales contacts from today onwards.

Apparently abit will continue to deliver mainboards until the end of the year and will honour RMAs and warranties for three years subsequently.

[Elliot B.]

That's a shame. Anyone know why?

[jerzdawg]

Damn... my abit max3 has served me well over the years... never had a problem ...

[Si_]

Probably because Asus have eaten their market share.

[comk]

At the end of the day, it really is up to how well you can market a product not so much on how good the product really is.

[gwai lo]

http://channel.hexus.net/content/item.php?item=15225

:/

[Mindovermaster Global Moderator]

Grab them! They were a good manufacturer...

[CrashG]

Someone beat you to it.

https://www.neowin.net/forum/index.php?showtopic=662722

[gwai lo]

Oh...huh I glanced down the breaking news subforum and didn't see that for some reason. Whoops.

[spacer]

It's pronounced: motherboard.

Come on, say it with me, "muh-ther-board".

[gwai lo]

The two are used pretty synonymously..just like GPU, graphics card, and video card. Why's it matter?

[Jason S. Global Moderator]

i never cared for their boards anyway... solid, stable, but nothing exciting to me.

[gwai lo]

lol, well if we're excluding pricing (which Abit was competitive in), what else is there to it? o_0

[Mindovermaster Global Moderator]

If I remember right, they were about the same as gigabyte..

[gwai lo]

In the same tier? Yeah, but that's based on volume..doesn't indicate quality. They've always put out good boards, NF7-S, IP35-Pro, IC7-Max3, BE6-II...Gigabyte only recently really got attention with their P35 line.

[Digitalx]

just an example of a company who cannot match equal and better competition. if can't step your game up your gone in hardware industry in some circumstances like these when you have ASUS offering everything for ever market for motherboards same with gigabyte and foxconn for that matter in the OEM motherboard market.

I admit i could never say a positive thing about abit hardware or their offerings from experience.

[Mindovermaster Global Moderator]

That's true. I never owned an Abit, but i did suggest them to ppl, and read good reviews on them.

[___DaviD___]

Still running a Abit mobo in of my PC's. Suck a shame they were good boards

[Pupik]

I got one of their motherboards (IB9) installed on one of my PCs and it is very good to me.

Surprised to see them "go".

[DirtyLarry Veteran]

Thread Moved and Threads Merged

DL

[gwai lo]

just an example of a company who cannot match equal and better competition. if can't step your game up your gone in hardware industry in some circumstances like these when you have ASUS offering everything for ever market for motherboards same with gigabyte and foxconn for that matter in the OEM motherboard market.

I admit i could never say a positive thing about abit hardware or their offerings from experience.

So you're saying the IP35 line was inferior to everyone else? hmm...

Thanks for the move/merge/fix DirtyLarry.

[spacer]

The two are used pretty synonymously..just like GPU, graphics card, and video card. Why's it matter?

It's a pet peeve.

just an example of a company who cannot match equal and better competition. if can't step your game up your gone in hardware industry in some circumstances like these when you have ASUS offering everything for ever market for motherboards same with gigabyte and foxconn for that matter in the OEM motherboard market.

I admit i could never say a positive thing about abit hardware or their offerings from experience.

I'm actually on the other side of the spectrum. I used an Abit mobo in my previous build and it was pretty solid. I had no problems what so ever. The only thing that sucked was Abit's website (and getting drivers off it).

Usually I'd be worried about a company completely leaving a certain market (reduced competition) but there are plenty of other manufacturer's out there. So, not a big loss for the average Joe.

[CY:G]

Daamn, my old computer which now i use as a file server has an abit mobo and it has never failed me, its been around 4 years.

But i did buy Asus for my new PC so i guess its part my fault...

[splicer707]

Partly my fault also then.

I was a customer of Abit, but in the last 3 years I went from Abit to Intel to Gigabyte.

[Smigit]

lol, well if we're excluding pricing (which Abit was competitive in), what else is there to it? o_0

plenty starting with overclocking ability, board features, warranty, quality of service (human + website), placement of ports and general design smartness (ie graphics cards not blocking sata ports, number and position of pci-e slots), quality bundles in terms of apps/games/whatever the list goes on. For alot of people being "reliable" and price competitive isn't enough.

Not saying ABit was or wasn't good in those areas, just answering the question at hand. Of course outside of that theres other things like marketing and being able to get your hardware used in pre built machines too which will net you more sales and potentially have less to do with hardware quality but good salesmanship.