New Family - Jerry Seinfeld and Bill Gates


Recommended Posts

http://www.youtube.com/watch?v=gBWPf1BWtkw

I must admit, I am kind of liking this now :D

from All about Microsoft | ZDNet.com by Mary Jo FoleyIf you liked the first Bill Gates/Jerry Seinfeld ad for Microsoft, you?ll probably love the second. If you didn?t, there?s hope: A more Windows-centric one will air in a matter of days, according to Microsoft officials.

On September 11, ad No. 2 in the new Microsoft series aired on ?Big Brother? reality show on CBS. (Microsoft provided me with access to the ad early, under embargo, so I had a chance to see it before it debuted on prime-time TV.)

The good news about the second ad designed for Microsoft by agency Crispin Porter + Bogusky: It?s no less esoteric than the first ? but at least we now know the start of Microsoft?s campaign to rebrand and reposition Windows among consumers is ?about nothing.? So it doesn?t matter that there are no hidden clues or subliminal anti-Apple messages in the new, 90-second spot. You get to see Seinfeld clipping his toenails. Enough said.

The bad news about the ad: Like the first Seinfeld-Gates ad, which aired a week ago, the latest Microsoft consumer-focused ad does little, if anything, to endear Microsoft or Windows to consumers.

?Very shortly, we will move into another phase of the campaign that will be about Windows,? a Microsoft spokesman told me this evening. And ?Windows,? in this case, means desktop, laptop and mobile. ?We?re talking days,? not longer, the spokesman said.

Microsoft paid somewhere shy of $300 million to create a new marketing/ad campaign aimed at improving the company?s brand among consumers. Part of that money went for TV ads, and part went toward hiring 150-plus ?Windows gurus? to help retail customers better understand how Windows-branded products should and could work.

Microsoft is expected to use the new ad campaign to help it cement the message that Windows is ?without walls.? Exactly what that means and what form the messaging will take is still unknown. But Microsoft is trying to emphasize that Windows Vista, Windows Mobile and Windows Live are all part of the same family?.

Microsoft?s public line is that the new consumer ad campaign is doing what the company intended: Getting people talking (even if negatively) about Microsoft and Windows. Officials are touting that the first ad saw more than 3 million views on YouTube. I?m not quite so sure than any publicity is good publicity, in this case.

Seriously? This is what Microsoft is coming up with.

If you expect them to imitate apple and start badmouthing competition, I think you will be disappointed. I agree that this doesn't "sell" Vista but the campaign is not about Vista. It is about Windows (and Microsoft?) in general. I was left WTF after the first one but this makes me feel interested again.

And to me this is certainly better than recent crap coming out here

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • >defenders of AI-generated artworks often claim that AI is just a tool It is not. It is the inhuman artist replacement. The human writing the prompt is the employer/manager requesting the work product of the artist -- a supervisory/descriptive job that doesn't carry with it any rights to the copyright of that work product at all. And since AI is not human itself, it can't gain copyright for anything it is asked to regurgitate or hallucinate, so it can't transfer that copyright to the employer/manager/human who asked for the output. This was all legally reaffirmed last year. So, no, while there are AI tools, AI slopware generation is NOT a "tool" in the legal definition of that word.
    • As long as i get to play GTA 6 before it ends 😂😂
    • Google is opening the world's first AI museum in Los Angeles by Ivan Jenic Image via: Google Ever since AI image generators went mainstream, the debate over whether AI-generated art is real art hasn't let up. Those who don’t consider AI to be art say that if a machine does the creating and anyone can prompt it, there’s no skill involved, and therefore no art is produced. The counter-argument is equally persistent, as defenders of AI-generated artworks often claim that AI is just a tool, and that every major technological breakthrough, like the camera or the computer, was met with the same skepticism before eventually being accepted as a legitimate creative medium. Google’s position in this debate is clear. Which is no surprise, as the company is investing billions in AI infrastructure. And now, in efforts to encourage people to use its AI even more, Google is opening Dataland on June 20, which it's calling the world's first AI arts museum. Located inside The Grand LA, a Frank Gehry-designed building in Los Angeles, the museum spans 25,000 square feet. The museum is built around a collaboration with media artist Refik Anadol, who has worked with Google since 2016. The inaugural exhibition is called Machine Dreams: Rainforest, and is powered by an AI model trained on “an extensive dataset of the natural world.” It generates 1.2 billion pixels of visuals in real time and reacts to visitors dynamically. The space also generates soundscapes, real-time emotion sensing, and algorithmically produced scents. Image via: Refik Anadol Studio / Google Google says that the museum is powered by its Gemini models, which run on Google Cloud. So, everything is generated inside one of Google’s AI data centers and is streamed to the museum. Alongside the museum opening, Google Arts & Culture is funding an AI Artist Residency, giving four artists $25,000 grants each, along with mentorship from Refik Anadol Studio and access to Google's machine learning tools. Their work will be shown at Dataland and on the Google Arts & Culture website later this year. Google’s AI museum will undoubtedly initiate a fired-up debate on social media, and we can’t wait to see the first reactions. Via: Smithsonian Magazine
    • Calling GTA 6 overhyped crap doesn’t make you edgy, it just makes you sound like someone who hasn’t enjoyed anything since the PS2 era.
    • I’m not arguing whether Rockstar likes money. Obviously, they do, they’re a business. I’m saying this isn’t new. They’ve always launched console first. This is just how Rockstar operates.
  • Recent Achievements

    • First Post
      AndreaB earned a badge
      First Post
    • Week One Done
      Huge Trailer earned a badge
      Week One Done
    • Week One Done
      Classifyskilleducation earned a badge
      Week One Done
    • One Month Later
      eurospharma62 earned a badge
      One Month Later
    • Week One Done
      With What earned a badge
      Week One Done
  • Popular Contributors

    1. 1
      +primortal
      570
    2. 2
      +Edouard
      178
    3. 3
      PsYcHoKiLLa
      74
    4. 4
      Michael Scrip
      68
    5. 5
      neufuse
      64
  • Tell a friend

    Love Neowin? Tell a friend!