New Family - Jerry Seinfeld and Bill Gates

By BajiRav
in Back Page News

 Share

Recommended Posts

Grand Master

BajiRav

Posted
Posted

http://www.youtube.com/watch?v=gBWPf1BWtkw

I must admit, I am kind of liking this now :D

from All about Microsoft | ZDNet.com by Mary Jo FoleyIf you liked the first Bill Gates/Jerry Seinfeld ad for Microsoft, you?ll probably love the second. If you didn?t, there?s hope: A more Windows-centric one will air in a matter of days, according to Microsoft officials.

On September 11, ad No. 2 in the new Microsoft series aired on ?Big Brother? reality show on CBS. (Microsoft provided me with access to the ad early, under embargo, so I had a chance to see it before it debuted on prime-time TV.)

The good news about the second ad designed for Microsoft by agency Crispin Porter + Bogusky: It?s no less esoteric than the first ? but at least we now know the start of Microsoft?s campaign to rebrand and reposition Windows among consumers is ?about nothing.? So it doesn?t matter that there are no hidden clues or subliminal anti-Apple messages in the new, 90-second spot. You get to see Seinfeld clipping his toenails. Enough said.

The bad news about the ad: Like the first Seinfeld-Gates ad, which aired a week ago, the latest Microsoft consumer-focused ad does little, if anything, to endear Microsoft or Windows to consumers.

?Very shortly, we will move into another phase of the campaign that will be about Windows,? a Microsoft spokesman told me this evening. And ?Windows,? in this case, means desktop, laptop and mobile. ?We?re talking days,? not longer, the spokesman said.

Microsoft paid somewhere shy of $300 million to create a new marketing/ad campaign aimed at improving the company?s brand among consumers. Part of that money went for TV ads, and part went toward hiring 150-plus ?Windows gurus? to help retail customers better understand how Windows-branded products should and could work.

Microsoft is expected to use the new ad campaign to help it cement the message that Windows is ?without walls.? Exactly what that means and what form the messaging will take is still unknown. But Microsoft is trying to emphasize that Windows Vista, Windows Mobile and Windows Live are all part of the same family?.

Microsoft?s public line is that the new consumer ad campaign is doing what the company intended: Getting people talking (even if negatively) about Microsoft and Windows. Officials are touting that the first ad saw more than 3 million views on YouTube. I?m not quite so sure than any publicity is good publicity, in this case.

Grand Master

BajiRav

Posted
  • Author
Posted
Seriously? This is what Microsoft is coming up with.

If you expect them to imitate apple and start badmouthing competition, I think you will be disappointed. I agree that this doesn't "sell" Vista but the campaign is not about Vista. It is about Windows (and Microsoft?) in general. I was left WTF after the first one but this makes me feel interested again.

And to me this is certainly better than recent crap coming out here

This topic is now closed to further replies.
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.