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Ad watchdog critical of Domain Registry of Europe

Daniel Fleshbourne Administrator Neowin @dfleshbourne · Aug 16, 2002 08:09 EDT with -1 comments

The Advertising watchdog has slammed Domain Registry of Europe (DRoE) for misleading consumers over its mailshots that "look like bills".

DRoE maintains that the letters point out that the notice is "not a bill, rather an easy means of payment should you decide to register or renew your domain(s) with us".

However, that hasn't satisfied the Advertising Watchdog Authority (ASA). A document seen by The Register reveals that the ASA is highly critical of DRoE's approach and demanded that it revises its letters to ensure they are clearly marked as an advertisement.

Said the ASA in correspondence to one of those people who complained about DRoE's tactics: "We consider that the mailing suggests that it is an official notice, that it misleadingly exaggerates the importance of the mailing's content and that it fails to indicate clearly that this is an advertisement.

News source: The Reg