Amazon introduces Alexa for Hospitality for “engaging guest experiences”

Amazon has announced Alexa for Hospitality which hotels will be able to leverage to offer customers more “engaging guest experiences.” The shopping giant is now in the process of inviting hotel companies to join in the programme, starting today with Marriott International which will add the service to select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels this summer.

Using the new tool, customers will be able to use connected Amazon Echo devices in their room to get hotel information, contact the hotel to request guest services, play music in their room, and find out pool and fitness centre opening hours among a long list of options..

Discussing the development, Jennifer Hsieh, Vice President Customer Experience Innovation at Marriott International said:

“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality. So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels.”

Amazon announced that Alexa for Hospitality, in a future update, will allow users to temporarily connect their Amazon account to the hotel’s device. This will allow you to play all your personal music from services like Spotify. Once checked out of the hotel, the account will automatically disconnect from the device.

What do you think of this move? Will it make you more likely to buy Amazon Echo over Google Home?

Source: Amazon

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