Apple’s Isabel Ge Mahe, vice president of Wireless Technologies at Apple, has been picked as the president and managing director of Greater China for the company. She will report to CEO Tim Cook and COO Jeff Williams. The new role will see Ge Mahe provide leadership and coordinate activities across Apple's China-based team.
Commenting on the promotion, Tim Cook said:
“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team. She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
Ge Mahe has led Apple’s wireless technologies teams for nine years, helping with work on the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for almost every Apple product. She has also worked closely with Apple’s R&D team and carrier partners in China, giving necessary experience for her new role.
Speaking about her promotion, she said:
“I’m honoured to have this opportunity to represent Apple in China and work more closely with our incredibly talented team. Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”
Ge Mahe was born in Shenyang and is fluent in Mandarin, she has a bachelor's in Electrical Engineering and a master's in Digital Signal Processing (DSP) and Wireless Technologies from Simon Fraser University in British Columbia and holds an MBA in General Management from UC Berkeley. She will assume her new role in Shanghai later in the summer.