Apple’s best selling iPhone device is the iPhone XR according to Greg Joswiak, Apple’s vice president of product marketing. The executive said that the phone had been the firm's best selling iPhone model every day since it went on sale in October. The confirmation by Joswiak is somewhat surprising given that Apple has allegedly cut production of its 2018 iPhone models. He didn’t specify the exact number of units sold.
Joswiak’s comments were only briefly reported, having said:
“Since the iPhone XR became available, it’s been the best-selling iPhone each and every day that it’s been on sale.”
The iPhone XR went on sale in October starting at $749, it followed the iPhone XS and iPhone XS Max which launched in September from $999 and $1,099 respectively. Notably, despite releasing these phones, it kept the iPhone 8 and iPhone 8 Plus as well as the iPhone 7 and iPhone 7 Plus on sale. With prices of the iPhone 7 starting at $449, today’s news shows that most customers would prefer the newer devices instead of a lower priced model, but aren’t necessarily going to jump into the iPhone XS premium market.
Joswiak also confirmed that Apple will be participating in World AIDS Day on Saturday, December 1 by donating $1 for every Apple Pay purchase at the Apple Store, Apple.com, or via the Apple Store app. It will continue to make these donations until December 7. Additionally, it plans to turn 125 Apple Store logos red in celebration of the day’s 30th anniversary.
The iPhone XR Product Red edition was released at the phone’s launch, with an unspecified portion of the revenue from this model going towards fighting AIDS. Joswiak didn’t confirm whether or not a Product Red edition of the iPhone XS or iPhone XS Max would be made available too.