How big does AT&T consider the launch of Nokia's Lumia 900 smartphone to be? News.com reports that in a new interview with the company's device head Jeff Bradley, he claims that, "At all levels, this is a notch above anything we've ever done." Bradley says that even includes the launch of Apple's iPhone, which AT&T first launched to great success in 2007.
The Windows Phone-powered device is scheduled to launch on April 8 for $99.99 with a two year contract. We have already reported that AT&T stores already have Lumia 900 smartphones in stock and are showing them off to anyone who asked about them. Nokia and AT&T have also spent a lot of money to train AT&T store employees on the new device. News.com reports that the smartphone will also launch with a number of accessories for sale at AT&T's stores.
A massive marketing campaign will also launch on April 8 for the Lumia 900 that will last six to eight weeks, according to the report. While he would not comment on how much Nokia and AT&T are spending to promote the Lumia 900 launch, Nokia's North American head Chris Weber did say, "To re-enter the U.S. market, we know we have to be aggressive."
72 Comments
Load the comments and join the conversation!
Read the comments, ask the editors questions, show respect and join the conversation.