Yahoo has been busy acquiring tech startups ever since Marissa Mayer took control of the company. Now, sources close to the company have revealed that Yahoo is in talks with Imgur for a possible acquisition of the popular photo sharing website.
Imgur was launched in 2009 by Alan Schaaf who was at the time not convinced by the other photo sharing websites. In his interview with Neowin, Schaff said that he had noticed the lack of good, free image sharing service that could be used by anyone and would support any amount of bandwidth without removing the image. To address this issue he set out to create Imgur as an easy-to-use website "as a gift to Reddit" and went on to capture more audience than Reddit itself.
Marissa Mayer joined Yahoo in July 2012 and has been acquiring numerous startups specializing in social technology. Tumblr has been her biggest acquisition so far at $1.1 billion. The company expects to engage youthful audiences through Tumblr and possibly with Imgur if a deal is finalized.
No financial specifics have been revealed by sources yet, but Business Insider expects Imgur to get a good value and is predicting an offer between $100 million and $500 million for Imgur from Yahoo.
Source: Business Insider | Image via Imgur
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