KRAFTON, the parent company of the popular Battle Royale game, PUBG, has announced a collaboration with Microsoft. The company noted that it will be using Microsoft's Azure cloud services to host PUBG and PUBG Mobile.
In the press release, KRAFTON said that it would include all the products directly operated by the company and its subsidiaries along with PUBG franchise. The company cited the privacy and security of the users as the reason for switching to Microsoft Azure.
With privacy and data security being a top priority for KRAFTON, the company will be working with Microsoft to ensure personal data protection through Azure. Azure powers some of the biggest multiplayer games, featuring state-of-the-art security and the most comprehensive set of compliance offerings of any cloud service provider. The collaboration will ensure that privacy rights are respected and relevant software will be in full compliance with all applicable laws and regulations.
KRAFTON also plans to work with Microsoft to introduce a verification process to ensure that all the personally identifiable information of players is stored in compliance with local laws and regulations.
KRAFTON did not comment on why it changed the cloud service provider but it could be that the company wants to get PUBG unbanned in India. In case you don't remember, the Government of India banned PUBG Mobile in September citing the privacy concerns and the company's partnership with Chinese conglomerate, Tencent Games. This prompted PUBG Corp. to drop Tencent Games as a publisher in a bid to get the game unbanned in India. Earlier, both Pakistan and Nepal also banned PUBG citing violent content and health concerns respectively. However, Pakistan's high court later instructed the regulatory authority to lift the ban.