Microsoft keeps promoting its Surface contest with various marketing pushes. One of the most recent included showing off the Surface tablet to Hollywood actors at a Venice, California "holiday bash" earlier this week. Now, the company is turning to the music industry for its latest Surface advertising push.
The official Surface YouTube page has posted up a new TV ad that reveals that Microsoft is working with the Grammy organization in order to put the spotlight on new but unknown music bands. The grand prize will allow one band to perform during a "Grammy Live event" as part of the Grammy Awards festivities during the week of February 4. The official rules also state that the winning band could also be selected by Microsoft "to appear on a Microsoft TV commercial/advertising."
The actual commercial will be filmed during the Grammy Live event. In addition to flying the band to Los Angeles for the festivities for five days and four nights, each member of the winning band will also receive their own Surface tablet.
Entries for the contest are being taken now and will continue until January 10, 2013. The music band must not have more than four members, and the band must show off their skills playing an original song (sorry, no covers allowed) on a video that's been uploaded to the YouTube, Vevo and/or Vimeo. The public will vote for their favorite videos starting on January 10 for one week, then a second voting period from the top finalists will occur for yet another week.
Source: Surface on YouTube