Netflix stopped offering free trials for new subscribers in the United States earlier this month. In a bid to get new users on board, the company is now planning to hold a 48-hour free streaming event. It first plans to test this free streaming option in India before deciding if it will bring it to other countries or not.
Mishaal Rahman first found references for a promotional event called StreamFest in the Netflix Android app that's scheduled for December 4. The event was then also confirmed by Netflix COO Greg Peters at the company's Q3 2020 earnings call. Peters said:
"We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, really creating an event, and hopefully get a bunch of those folks to sign up."
The text string related to the event points to Netflix allowing new users to stream content for free from any platform for 48 hours starting December 4 without having to enter their card details. After that time is up though, users will have to pay for a Netflix subscription to continue further.
The code string does point to Netflix restricting access to StreamFest to a limited audience as there are snippets saying "Netflix StreamFest is at capacity." The company, later on, confirmed the event to Protocol as well and said "We're always looking at different marketing promotions to attract new members and give them a great Netflix experience."
Source: Protocol
3 Comments - Add comment