Microsoft has started a small pilot program which will give a few Windows Phone app developers a way to directly respond to reviews made by the users of their apps in the Windows Phone Store.
In a blog post, Microsoft said that the developers who will participate in this program have already been picked. They will be able to go to the Dev Center website and post a response to any reviews made by people who have written one in the Windows Phone Store. Once such a response has been posted, the person who created the original review will receive an email from Microsoft alerting them to the feedback.
The review feedback pilot program will be restricted at first to Windows Phone 8.1 apps as well as Windows Phone 8.0 apps in the U.S. The blog states:
This capability is designed to help you maintain closer contact with users to inform them of new features, bugs you’ve addressed, as well as get feedback and ideas to improve your app. This capability is not to be used for marketing and does not provide you as the developer with the user’s personal information, such as an email address.
Microsoft will revoke a developer's access to the Dev Center if it gets word that he or she is misusing the review feedback feature. If the pilot is deemed successful, it will be expanded to other Windows Phone app developers in May