Microsoft's Windows 10 event yesterday may well prove to be one of the most significant in its history, as the company elaborated on its plans to bring better integrated and 'more personal computing' to every product, service and device that it offers.
From Windows 10 on phones, HoloLens and touch-friendly Office apps, to free OS upgrades, the Surface Hub workplace PC, and the Project Spartan browser, it was a morning packed full of exciting announcements and surprises
It must be a little odd for the company's former CEO, Steve Ballmer, to be looking on from the sidelines as all the excitement swirls around the company that he led for fourteen years. But while he has since handed the reins over to its current chief executive, Satya Nadella, Ballmer's deep affection for Microsoft remains obvious.
A few hours ago, he shared his thoughts on Microsoft's big event, and - unsurprisingly - his feelings were overwhelmingly positive.
He said that it was a day that 'made all Microsoft employees proud', and one that also managed to get its customers excited. Most importantly, Ballmer opines that shareholders will be 'salivating' over these announcements - and coming from the guy who managed a period of extraordinary growth in Microsoft's history, that's a welcome vote of confidence in the company's still-unfolding strategy.
On the products themselves, Ballmer added that the Windows 10 OS, services and hardware all 'rock', before adding: "I love MSFT."
We know, Steve, we know.