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The Irish Council for Civil Liberties (ICCL) has filed a lawsuit against IAB Tech Lab that comprises some of the biggest names in the digital ad space for privacy concerns over the usage of user data.
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Google has vowed to improve interoperability with third-party ad platforms after a French antitrust watchdog found it to be biased towards Google's own marketplace and fined it €220 million (~$268m).
Google may have to pay as much as $10 million to publishers after an employee that was being trained to use ad systems accidentally submitted buy orders at a much higher price than usual.
