Twitter's latest version on iOS now shows a prompt asking users to allow tracking their activity in return for targeted ads. The prompt is required as part of iOS' App Tracking Transparency feature.
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In its war with Apple about making targeted advertising easier, Facebook will now show prompts in its applications, educating users about the importance of personalized ads for small businesses.
Apple has announced a timeframe for the rollout of App Tracking Transparency, a new iOS feature that will give users control over which apps can track their activities across apps and websites.
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