Microsoft's Surface Pro 3 commercial was made in a single shot and if you are curious how the company made the advertisement, they have posted up a behind the scenes video of the process. The ad spot has been running on network television frequently and has shown up quite a bit during the airing of US games of the World Cup.
As we approach back to school season, we expect to see Microsoft go all-in on the advertisements with the hopes of luring in those who need a new laptop for the upcoming school year.
The Pro 3 went on sale on Friday and Microsoft is offering up a fantastic deal if you own a MacBook Air and are willing to trade it in. Right now, if you take your Air to the Microsoft store, you can get up to $650.00 off the price of a new Pro 3.
Microsoft is already showing that it will be aggressive pushing the Pro 3 with the new trade-in offer, a television advertisement and the web banners that are now running across various networks. While we don't expect Microsoft to announce the number of Surfaces that were sold during the first weekend, as they have not done that with any prior devices, we do think that this is the best Surface they have ever created.
Source: Microsoft
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