Rumors have been circling for some time claiming that Apple has been developing its own car, but more substantial reports began to emerge from credible sources earlier this year. The Wall Street Journal (WSJ) reported in February that Apple's automotive plans were real and advancing, and a report from Bloomberg a few days later hinted at a possible launch in 2020.
Today, the Journal has reported further details on the project, revealing that Apple is now committing serious resources to its efforts to bring an electric car to market. Project 'Titan', as it is known internally, is said to have been staffed by around 600 people so far, including experts and senior engineers from across the auto industry - but according to unnamed sources, the personnel count will now triple, as Apple pushes ahead with development.
Unlike Google's vehicular aspirations - which are reliant on the company's self-driving system - Apple's car is not believed to be autonomous, although it's said that self-piloting vehicles are on its long-term roadmap.
Significantly, Apple is now said to have internally targeted a "ship date" of 2019 for the new car - but some working on Project Titan reportedly have concerns about how realistic that date might be.