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By Rich Woods
Apple earnings: $111.4B with well over half in iPhone sales
by Rich Woods
Today, Apple announced its earnings for the first quarter of its 2021 fiscal year, or the fourth quarter of the 2020 calendar year. The Cupertino firm posted revenue of $111.4 billion, an increase of 21% over the same quarter last year. Quarterly earnings per diluted share were $1.68, an increase of 35%. It was Apple's first $100 billion quarter.
As you'd expect, especially in a holiday season, most of that was made up of iPhone sales. Indeed, the company sold $65.597B worth of iPhones, compared to $55.957B in the same quarter last year. The second-biggest category is Services, which brought in $15.761 billion, a significant increase over last year's $12.715 billion.
Wearables, Home, and Accessories brought in $12.971 billion, a big increase from $10.01 billion. Next up is the Mac, which brought in $8.675B, an increase from $7.160B. It would seem that the Mac's spot might be usurped by the iPad, which brought in $8.435B, a significant increase from $5.977B. Of course, it's possible that Mac revenue was offset by the introduction of ARM silicon devices in November.
"This quarter for Apple wouldn’t have been possible without the tireless and innovative work of every Apple team member worldwide," said Tim Cook, Apple’s CEO. "We’re gratified by the enthusiastic customer response to the unmatched line of cutting-edge products that we delivered across a historic holiday season. We are also focused on how we can help the communities we’re a part of build back strongly and equitably, through efforts like our Racial Equity and Justice Initiative as well as our multi-year commitment to invest $350 billion throughout the United States."
As Apple noted in its press release, it was a record quarter. It is, of course, always a record quarter for Apple and similar companies as they continue to show growth.
By Abhay V
by Abhay Venkatesh
Apple’s new app privacy notifications and user tracking changes introduced with iOS 14 have seen mixed reception from companies that rely heavily on ad revenue. Facebook, for instance, said that the changes will affect its business adversely since the challenges with collecting identifier for advertisers (IDFA) data affects the ability to serve personalized ads for users.
Today, Google has shared its view of what the impact of the changes will be not only on its own services but also on its partners. The company says in its blog post that Apple’s upcoming App Tracking Transparency (ATT) policy will reduce the ability to gauge ad conversions, resulting in an impact on the bidding process for ad impressions. Additionally, it states that “app publishers may see a significant impact to their Google ad revenue on iOS after Apple’s ATT policies take effect”.
While the firm urges developers to upgrade to Google Mobile Ads SDK version 7.64 to leverage Apple’s SKAdNetwork to better monetize their apps on iOS, it says that it is “working with the industry to give Apple feedback on how to further improve SKAdNetwork so advertisers can measure their campaign results accurately on iOS 14”. For now, the company has also laid out a few recommendations for advertisers and developers on how they can “prepare” for the changes. These include tying in with Apple's SKAdNetwork for measuring performance and “deciding” whether the ATT prompts are right for their apps.
As for Google’s own apps, the company says that it will no longer use data such as IDFA from its iOS app, which means that it will not display any privacy prompts on its apps. It adds that it is “working hard to understand and comply with Apple’s guidelines” for its apps and that it will include App Privacy details to its offerings as and when they are updated on the App Store.
By Abhay V
Apple releases iOS 14.4, iPadOS 14.4, tvOS 14.4, and watchOS 7.3 for all users
by Abhay Venkatesh
Less than a week after seeding the release candidates for iOS 14.4, iPadOS 14.4, tvOS 14.4, and watchOS 7.3, Apple has today released the updates for all users. These are minor updates to the operating system and bring with it a few minor features, along with the usual crop of bug fixes.
iOS 14.4 brings with it the ability to scan smaller QR codes from the device’s camera, adds Bluetooth device categorization for headphones and other audio devices, and can now notify iPhone 12 series users if the device camera is not genuine and fails to be verified after a repair. There are other bug fixes, including one that fixes artifacts in HDR photos shot on the iPhone 12 Pro. There are also fixes for some keyboard issues. The release notes are similar for iPadOS 14.4.
As for watchOS 7.3, there is a new Unity watch face inspired by the Pan-African flag. The update also adds the Time to Walk feature for Apple Fitness+ subscribers – a new feature that lets users listen to pre-recorded inspiring stories when they go for a walk. The update also opens up the ECG function and irregular heart rhythm notifications to more regions including Japan, Mayotte, Phillippines, Taiwan, and Thailand. There is also a fix for the Control Center and Notification Center unresponsiveness.
The Cupertino giant is also releasing tvOS 14.4. However, the release seems to be a minor one with under the hood improvements, as there have been no feature additions through the testing phase. As for macOS Big Sur 11.2, the firm served the second release candidate just yesterday, so it is not clear if that version for Macs will make it to all users today.
As usual, these updates will be available for download over the air for all devices. You can also head into settings to check for these updates and download them.
Apple is launching a Black Unity sport band for the Apple Watch
by João Carrasqueira
February is Black History Month, and as we approach the start of the month, Apple has announced a number of ways in which it will be celebrating the occasion. The celebration spans almost all of Apple's services, but it also comes with a new product to buy - a new sport band for the Apple Watch.
Called Black Unity, the new watch band has three colors - red, green, and black; the colors of the Pan-African flag. The band is actually made of different pieces of colored fluoroelastomer, which are compression-molded into one piece. The band also features the text "Truth. Power. Solidarity." engraved on the inner side of the steel fastening pin. If you haven't bought an Apple Watch yet, you'll also be able to buy a Series 6 model outright with the Black Unity band.
The Black Unity sport band will be available from February 1 and cost $49 on its own, while the Apple Watch Series 6 Black Unity model will cost the same as the regular version, at $399 for the GPS-only variant and $499 for the LTE version. Aside from the new hardware, Apple is also launching the Black Unity watch face, which features a pattern that changes as the watch moves. This will be available later today as part of the watchOS 7.3 update.
Apple's celebration of Black History Month extends to pretty much every other part of its ecosystem. For Apple Watch users, a new Unity Activity Challenge will reward users that close their Move Ring seven days in a row in February with a limited-edition award. Other services, including Apple Music, Podcasts, TV, Maps, and the App Store, will highlight content and stories created and shared by black artists, businesses, and personalities. Even Apple Fitness+ will have a collection of workouts featuring black artists, and the new Time to Walk feature will get a new story by author Ibram X. Kendi.
By Steven P.
Amazon Deal of the Day: Save £67 off a refurbished iPad 9.7 32GB
by Steven Parker
Image via CNet With today's Amazon's Deal of the Day in the U.K., you can score a refurbished Apple iPad 9.7 (2017) at 21% off, bringing the normal £317 list price down to just £249.95, that's a savings of £67.05.
Here are some of the highlights of this tablet:
iPad 5th generation IPS Retina multi-touch display 9.7-inch (2048 x 1536px @ 264 ppi) A9 chip with 64-bit architecture Embedded M9 coprocessor 32GB storage, 8GB RAM 1.2-megapixel (front) and 8-megapixel rear cameras Weight: 1.24 kg Connectivity: Wi-fi Be advised that it is only available in Space Grey and is eligible for free shipping without Prime.
You might be asking yourself what guarantees you have with a refurbished device, well Amazon states that the product "works and looks like new" and furthermore is backed by the 1-year Amazon Renewed Guarantee with the following declarations.
At the time of writing, this deal is scheduled to end in 12 hours and does not appear to be limited in stock quantity.
Get the Apple iPad 9.7 32GB (2017) Refurb for £249.95 (list price £317 / 21% off) at Amazon.
If refurbished Apple iPads are not your thing, then you could save up to 48% (£19) off SoundPEATS wireless earbuds instead, that is their top savings on offer in amongst another eight devices which include a smartwatch and wired earbuds at between 30% and 42% off.
Of course, there's also a bunch of other items in today's deals that aren't tech related that you can check out here. Most of the offers end today and some are limited in stock as well.
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