It's pronounced "jif" says GIF creator Steve Wilhite.


Recommended Posts

An Honor for the Creator of the GIF

Among the thousands of file formats that exist in modern computing, the GIF, or Graphics Interchange Format, has attained celebrity status in a sea of lesser-known BMPs, RIPs, FIGs and MIFFs. It was honored as a "word of the year" in 2012, and Tuesday night, its inventor, Steve Wilhite, will be accepting a lifetime achievement award at The Webby Awards.

Now, almost any fragment of digital culture can be spun up into a grainy, gratifying animation. GIFs provide a platform for nearly everything, it seems ? from rapid-fire political commentary to digital art to small moments of celebrity intrigue.

Has any file format received more attention, more accolades (or had more fun) than the GIF?

Invented in 1987, today the GIF has become the aesthetic calling card of modern Internet culture.

Since retiring in 2001, Mr. Wilhite has led a quieter existence than his creation. He goes on RV trips. He built a house in the country with a lot of lawn to mow. He dabbles in color photography and Java programming. He uses e-mail and Facebook to keep up with family.

He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.

?The Oxford English Dictionary accepts both pronunciations,? Mr. Wilhite said. ?They are wrong. It is a soft ?G,? pronounced ?jif.? End of story.?

Source and more

It's a hard g, I don't care what this guy says. It's GRAPHICS INTERCHANGE FORMAT, why on Earth would you abbreviate that as JIF. Next he's going to tell us that JPEG stands for Goint Photographic Experts Group.

I think if I told some a file was in a "jif" format with a "jif" file extension, most people would automatically assume .jif and not .gif LOL. Myself and 99% of the people I know have always and will always pronounce it with a hard g. Eff what the creator of the format says. He can go google himself. (pronounced joogle lol!)

This topic is now closed to further replies.
  • Posts

    • I am not a US citizen nor a Trump fan. Respect to both left and right. But I will, for the sake of fun, predict something for my own. There will come a day when the US and China will collide like titans ( over Taiwan or anything else ). Then, on that day, some people in this comment section will realize how good an idea it was to become independent in areas like that. ( Or atleast try )
    • Microsoft Edge gets tons of security features, including AI model that can see your screen by Usama Jawad Microsoft Edge may not be the most popular browser out there, but it does receive quite frequent updates that sometimes bring surprising new features and axe others that are not as popular. Now, Microsoft has detailed some of the new security enhancements that it has introduced in Edge for Business, typically used by commercial customers. Microsoft has emphasized that security features are baked into Edge for Business and offer native integration with security and governance tools like Defender and Purview. Browser sessions are governed by default on managed devices but can also be governed through dedicated work profiles on unmanaged devices. An important aspect in this area is controlling the use of shadow AI. We have talked about this before, but it essentially restricts employees from using unsanctioned AI apps through data loss prevention (DLP) policies, with Edge redirecting them to trusted AI services like Microsoft 365 Copilot. This feature, available as a pay-as-you-go (PAYG) license, ensures that confidential data never exits AI boundaries set by your organization in Purview. Additionally, Microsoft also has strong DLP policies for contractors. Contractors leveraging a Entra ID-joined work profile provisioned by their contracting company on a device managed by their actual employer can be restricted from downloading files locally. In such scenarios, the file is saved on the contracting firm's OneDrive rather than being downloaded locally. Another useful Edge security feature disallows copying and pasting from unmanaged locations and apps. Similarly, DLP policies can be configured at a granular level to restrict screenshots or downloading of files from certain locations. In the same vein, IT admins can block the installation of extensions, hosted apps, themes and scripts, and control if users can install extensions from external locations. They can also enable the installation of specific extensions and allow users to request access to certain extensions, so that they can be managed on a case-by-case basis. Finally, Edge for Business now has an on-device AI model that uses computer vision to see what's on your screen and block potentially malicious content immediately. This does not rely on site reputation, as it simply monitors what is being displayed on your screen, which means that it is effective against malicious content that takes over your screen and employs scareware tactics. Since this is an on-device AI model, it does use your system's resources, so it's enabled by default only on devices with at least 2GB of RAM and four CPU cores. You can find more details in the Microsoft Mechanics video here.
    • Could you come up with a slightly less depressing background for Tux instead of that gray gradient? Doesn't have to be cheerful, just less of a downer...
    • Linux 7.2's first release candidate gets off to a good start by Paul Hill Credit: Larry Ewing It has been a few weeks since the release of Linux 7.1, and in that time, the Linux 7.2 merge window has been open, where developers can submit their features and patches ready for the upcoming release. That window is now shut, and the release candidate phase has begun so that new features can be tested and further fixes applied. According to the founder of Linux, Linus Torvalds, this week’s release candidate looks “reasonably normal”. Although we are super early in the release candidates, this is a good sign as it makes it more likely that an eighth release candidate will not be needed. Torvalds even mentioned that the update’s stats are only larger than they really are because there was another AMD header drop with a third of the patch just being AMD GPU register definitions, which aren’t big changes but make the code contributed look larger overall. In addition to this, he noted that just over half the patch is drivers, even when excluding the AMD register dump. The rest of the changes are spread out over architecture updates, tooling, documentation, and core kernel updates. In the next week, Torvalds says that he will be chilling out, taking the week “mostly off”. Despite this, he will be reading emails and keeping up with things, so if he is slow responding, now you know why. He said he is hoping for a calm week, but we will just have to see if the second release candidate is actually like that. We should expect seven or eight release candidates before Linux 7.2 is released, so expect it around the end of August. If you missed it a few weeks ago, be sure to check out our coverage of Linux 7.1's release.
    • Ridiculous claim that the labor cost difference of $6000 annually would increase cost per phone by $200. The employees produce 3 phones per month or what?
  • Recent Achievements

    • Dedicated
      Zeynel earned a badge
      Dedicated
    • One Month Later
      JKR earned a badge
      One Month Later
    • Dedicated
      Asgardi earned a badge
      Dedicated
    • Conversation Starter
      jessse3334 earned a badge
      Conversation Starter
    • Reacting Well
      JuvenileDelinquent earned a badge
      Reacting Well
  • Popular Contributors

    1. 1
      +primortal
      496
    2. 2
      +Edouard
      248
    3. 3
      PsYcHoKiLLa
      154
    4. 4
      Steven P.
      86
    5. 5
      macoman
      65
  • Tell a friend

    Love Neowin? Tell a friend!