Slimy Posted September 6, 2006 Share Posted September 6, 2006 Microsoft's challenge in competing against Apple Computer Inc. (AAPL) in the portable digital media device market is "daunting," according to Bryan Lee, corporate vice president, entertainment at Microsoft. Lee, speaking at the Citibank Global Technology Conference on Tuesday, said the company does have opportunities, since the devices, such as televisions, are on "the cusp of being very intelligent" but are not there yet. He noted that software was able to transition and add value to the enterprise sector and discussed how it has a similar opportunity in the entertainment sector as well. The Microsoft device will have to "be as good as Apple...in core functionality...and to have a 'cool' brand," Lee said. Microsoft expects to have the same model as Apple in that it will provide an "integrated experience," which means it is not focusing on compatibility with other services, Lee said in response to a question. The name Zune doesn't mean anything, according to Lee. But he noted the word can be played with, such as one marketer's suggestion of the line "coming Zune." Last month, Toshiba Corp. (6502.TO) revealed it would be building the Zune digital music device for Microsoft. Lee said that Zune will not look like Toshiba's Gigabeat device or any "product in the market so far." Zune's usage will not be tied to Vista, Microsoft's upcoming update to its operating system. Lee said Zune will be able to be used with Windows XP, as well. Source Link to comment Share on other sites More sharing options...
oootle Posted September 6, 2006 Share Posted September 6, 2006 zune, lol, very cool doesn't microsoft realise that it is a really bad name! zune, lol, very cool doesn't microsoft realise that it is a really bad name! Link to comment Share on other sites More sharing options...
Mx Posted September 6, 2006 Share Posted September 6, 2006 Am I the only person that likes the name Zune? :( Link to comment Share on other sites More sharing options...
Randolph Posted September 6, 2006 Share Posted September 6, 2006 This is going to flop IMO. 12 hour battery life? :no: Maybe my opinion will change once its released. Link to comment Share on other sites More sharing options...
Martyn Posted September 6, 2006 Share Posted September 6, 2006 Coming Zune! That is ace :laugh: Link to comment Share on other sites More sharing options...
phantasmorph Posted September 6, 2006 Share Posted September 6, 2006 My sig sums this up nicely. Link to comment Share on other sites More sharing options...
Shane Pitman Posted September 6, 2006 Share Posted September 6, 2006 Ever since Todd said it on one of our previous podcasts, the name makes me think of those annoying Mazda commercials. I can just see Microsoft making a play on that, "Zune Zune Zune" instead of "Zoom Zoom Zoom". Link to comment Share on other sites More sharing options...
Dick Montage Posted September 6, 2006 Share Posted September 6, 2006 Any brand that tries to be cool is be definition, not cool! iPods were cool until people started going on about how cool they are. Link to comment Share on other sites More sharing options...
PyX Posted September 6, 2006 Share Posted September 6, 2006 Bah, I'm an apple fanboy, but what I hate about the ipod is that there is no radio. It's gonna give them some competition. Btw I don't agree with this wireless thing. I hate that we're getting wifi everywhere today. Wireless devices are a new fashion that's going to cost us a lot in the future. Link to comment Share on other sites More sharing options...
acnpt Posted September 6, 2006 Share Posted September 6, 2006 Wireless devices are a new fashion that's going to cost us a lot in the future. How so?? Link to comment Share on other sites More sharing options...
.Ark Posted September 6, 2006 Share Posted September 6, 2006 My sig sums this up nicely. :x :sleep: :rolleyes: :whistle: Link to comment Share on other sites More sharing options...
Chadwick Posted September 6, 2006 Share Posted September 6, 2006 ha... there is NOTHING cool about ANYTHING microsoft. mentioning that brand to a girl is just shooting yourself in the foot, they will never be able to achieve what apple did. no amount of marketing is ever gonna make it "cool" to own microsoft mp3 player instead of an ipod. my post has nothing to do with supporting one over the other by the way, but just think about how your friends/family/gf's react to microsoft, they associate it with "nerds and geeky" where apple is associated with "ipod" even though they are a computer company. Link to comment Share on other sites More sharing options...
hotdog666al Posted September 6, 2006 Share Posted September 6, 2006 Hah good luck to them convincing all the retards to switch from the products they love so much! Link to comment Share on other sites More sharing options...
iconoclast Posted September 6, 2006 Share Posted September 6, 2006 Any brand that tries to be cool is be definition, not cool! iPods were cool until people started going on about how cool they are. Don't forget the 1337 commercials with overrated bands in them! If Eminem/U2/<insert record company cash cow here> uses an iPod I should too! :rolleyes: :whistle: Link to comment Share on other sites More sharing options...
Pc_Madness Posted September 6, 2006 Share Posted September 6, 2006 Am I the only person that likes the name Zune?:(( I think its a great name.:)) Link to comment Share on other sites More sharing options...
sanctified Veteran Posted September 6, 2006 Veteran Share Posted September 6, 2006 You all need to remember that both companies have different aproaches. Apple sells Icons, sells status. Microsoft sells technicisms. you may have a problem with the ipod or their ads, but they work, period. Link to comment Share on other sites More sharing options...
nvllsvm Posted September 6, 2006 Share Posted September 6, 2006 Bah, this whole "cool" thing is lame. Just get the mp3 player that you like more instead of gettin what is "cool". Though personally, I can't see this hitting it that big because iPod is a more trusted name. Link to comment Share on other sites More sharing options...
iconoclast Posted September 6, 2006 Share Posted September 6, 2006 /hugs my commercial-less clix :wub: Link to comment Share on other sites More sharing options...
duntkno Posted September 6, 2006 Share Posted September 6, 2006 i like the name zune. Link to comment Share on other sites More sharing options...
Ambience Posted September 7, 2006 Share Posted September 7, 2006 Bah, this whole "cool" thing is lame. It's what made the iPod the success it is today. Link to comment Share on other sites More sharing options...
Marduk Posted September 7, 2006 Share Posted September 7, 2006 What seperates their vanilla looking mp3 player from the pack anyway? Theres gotta be something but I just don't recall what they mentioned. Link to comment Share on other sites More sharing options...
dagamer34 Posted September 7, 2006 Share Posted September 7, 2006 This kind of hype is better saved for later closer to the release date so people can buy on impulse. This is why Apple hates leakers. If people know about your product months before it comes out, it doesn't have that "Wow" factor very much anymore. Link to comment Share on other sites More sharing options...
DemonicHawk Posted September 7, 2006 Share Posted September 7, 2006 I can just see Microsoft making a play on that, "Zune Zune Zune" instead of "Zoom Zoom Zoom". hahahahaha!!! :laugh: :rofl: i can imagine that too :rofl: :laugh: Link to comment Share on other sites More sharing options...
Sagittarius Veteran Posted September 7, 2006 Veteran Share Posted September 7, 2006 What seperates their vanilla looking mp3 player from the pack anyway? Theres gotta be something but I just don't recall what they mentioned. If you're talking about the Zune, I think it may be the wireless functionality. Link to comment Share on other sites More sharing options...
Andrew Lyle Global Moderator Posted September 7, 2006 Global Moderator Share Posted September 7, 2006 i like the name Zune.. i didn't like Vista at first, but microsoft is trying new "stylish" names. what do you want it to be called? "Portable Live"? Link to comment Share on other sites More sharing options...
Recommended Posts