Apple Releases 2 New "Get A Mac" Ads


Recommended Posts

Macs aren't designed to sell and make money? I'm pretty sure Apple is just as much of a corporation as is Microsoft.

I use windows, but have to admit macs have a better design in hardware and software than windows. Microsoft puts more garbage in their software.

One thing these ads prove is that a lot of Microsoft users have little to no sense of humour and can't take criticism. I use Vista and it's been less than stellar, yet I keep using it; sadomasochism?

If it weren't for the gaming stranglehold I would be using a Mac. Then again Microsoft has made sure that gaming would be as difficult as possible for consumers and hardware manufacturers.

Maybe I should switch as my Wii and PS3 aren't guinea pigs to DRM.

I use windows, but have to admit macs have a better design in hardware and software than windows. Microsoft puts more garbage in their software.

Incorrect. Third party vendors put garbage in their software. A stock installation of Windows contains no trialware at all. Oddly enough, Mac OS X does come with some trialware. They give you a trial of iWork, while Windows includes only full software, like Notepad, etc.

Better design in hardware and software is a matter of opinion, not fact.

Lies? LOL

With more people than ever switching to ... or buying Mac's, I think it's not lies at all.

Great Ad's Apple cheerleader.gif

I don't think anyone here is contesting the effectiveness of the ads, they are contesting the nature of the ads. I'm glad more people are switching to Macs, I really am, but simply bashing the competition is just plain smug, and it seems like Apple's fan-base, more than any others, propagate this arrogant attitude.

I was interested in switching to a Mac a while ago. However, these ads are the reason I did not. I usually never buy anything that keeps being advertised every couple of minutes, especially something that is filled with nonfactual information most of the time.

Not being able to run it on a regular PC easily also turned me off....there is no way that I would spend that much on computer hardware (I build computers, so it's obvious they are ripping people off).

Looking to switch to Linux full time however, which will probably be the case in the next couple of months.

These ads are misleading to consumers, and I don't think that it's right.

Sure you can quote and argue that line as much as you want, but you KNOW it is true!

One line in the video said: "You decided to stick with PC instead of getting a mac". How is switching from a PC to a Mac easier then going from XP to Vista? With a whole new line of applications you need to use, it's not easy for the under-adverage user to do.

I use both Windows and OSX, and I find both mostly fine. and I also hate Apple's ads - if you're a Apple idiot fanboi, they're probably amusing, but deal with both Vista and Leopard everyday, and usually just work. Sell the computer, not how smug you are.

I find Apple better in terms of OS, but worse in terms of hardware, in-house built software, and selection of free/open source software, but that the last point is partly due to shear mass effect on the relative size of the installed user bases.

heres a line that jumps at me the most...

Just because everything in a mac is made by the same person

pure bs there... if apple doesn't have the resources to patch their operating system and software effectively, where do people think apple has the resources to make their own hardware

I dont know what it is with people who use macs but they must have some reality distortion field around them or something. Saying macs are more secure than windows etc, and are like unhackable.

I am a user of BOTH, i wont call my self a fanboy as if i was i would use just one but i have a windows laptop for photoshop stuff, my mac for photo handaling like using apeture etc.

Then my linux server to store it all on as backups :)

But anyway macs are more stable than windows systems ONLY because they dont have to worry about 3rd partys coding crappy drivers etc as they are making their software for specific hardware etc. But with windows it has to support much much much much more hardware etc.

But on the other hand i am now slightly puzzled with macs, i got my leopard install DVD do a clean install and guess what it dont detect my mac wireless on a new install...... i have to hardwire in and then do software update......

For me the only time vista has ever crashed on me was because of crappy 3rd party drivers or faulty hardware. Never the OS it's self. But with my mac i dunno what it was but stupid safari needs some good bug spray. I mean major bugs in it. Random crashes, freezes and so on.

One thing i dont see how apple can claim is that vista screwed up the yoga billing..... If i am correct vista is an OS not a billing managment system.........

Its more than that, macs are designed to be simple and functional, windows are coded to sell and make money

Wrong. Apple is in the business to make a profit. It's what every company tries to do.

These ads are definitely polarizing, but even those complaining about them are drawing more attention to them. :laugh: Regardless of how you feel about them, they're working.

Negative attention. There's a difference.

Overall, Microsoft doesn't need to advertise, much less acknowledge these ads since many Mac users will run Windows anyway at one point or another. In fact, when I walk into the Apple store at the mall to see all the latest technology, I walk out disappointed because there isn't much I can say that'll justify the money spent on a machine I'll use to run Windows anyway; especially when I can get a lot more for my dollar on a PC that isn't very hard to maintain.

Wrong. Apple is in the business to make a profit. It's what every company tries to do.

Negative attention. There's a difference.

Overall, Microsoft doesn't need to advertise, much less acknowledge these ads since many Mac users will run Windows anyway at one point or another. In fact, when I walk into the Apple store at the mall to see all the latest technology, I walk out disappointed because there isn't much I can say that'll justify the money spent on a machine I'll use to run Windows anyway; especially when I can get a lot more for my dollar on a PC that isn't very hard to maintain.

Too true. Going to the Apple store I see a lot of foreigners (New York, 5th Ave) come and ask about get a mac as a first computer. They are asking the "Mac Gurus" questions and when they finally ask why Best Buy is selling a better computer for half the cost the sales rep is unable to answer. It is quite funny to watch. They appear so cocky at first but they themselves cannot justify the cost. In the end, no one leaves the apple store with a Mac. They may leave with an iPod or iPhones, but not a Mac.

You may say that how could I know what happens in the store, but I have been to the store frequently and pass by that area frequently. I don't think Macs could fit in such a small bag.

Too true. Going to the Apple store I see a lot of foreigners (New York, 5th Ave) come and ask about get a mac as a first computer. They are asking the "Mac Gurus" questions and when they finally ask why Best Buy is selling a better computer for half the cost the sales rep is unable to answer. It is quite funny to watch. They appear so cocky at first but they themselves cannot justify the cost. In the end, no one leaves the apple store with a Mac. They may leave with an iPod or iPhones, but not a Mac.

You may say that how could I know what happens in the store, but I have been to the store frequently and pass by that area frequently. I don't think Macs could fit in such a small bag.

I frequent the store too.

Reason why I don't get mac. I'd rather just get a 600-700 laptop that has the specs of a high end MB and a MBP than paying $ 2000 (two Thousand dollars). I mean this is almost like a no brainer, and like both you guys said, in the end might just have to install windows.

plus there is the support windows OS and PCs have over macs.

Aesthetics does not justify that.

One thing these ads prove is that a lot of Microsoft users have little to no sense of humour and can't take criticism. I use Vista and it's been less than stellar, yet I keep using it; sadomasochism?

It's not a lack of humor, it's the fact that the same joke isn't funny after a few years of it...

Lies? LOL

With more people than ever switching to ... or buying Mac's, I think it's not lies at all.

More people than ever? It's hard to go down when you only have 7% of the marketshare or less to begin with...

In fact it would be really sad if they were going down.

-Spenser

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • Slight change of pace for me! Gunnar & the Grizzly Boys - Standard American (Official)  
    • draw.io Desktop 30.2.4 by Razvan Serea draw.io desktop is a downloadable security-first diagramming application that runs on Windows, MacOS and Linux. Creating diagrams in the desktop app doesn’t need an internet connection. This is useful when you are disconnected or when you must create diagrams in a highly secure environment, where data protection is of the utmost importance. When you use the draw.io desktop app, your diagrams will be stored on your local device. Because this is a stand-alone application, also designed to run offline, there are no interfaces to cloud storage platforms available. Of course, you can still store your diagrams in folders that are synchronised to your cloud storage if you wish. Easy-to-use diagram editor The draw.io apps work just like the office and drawing tools you are used to using. Drag and drop shapes from the shape libraries and drag to draw connectors between them. Drag connectors to add waypoints and set a precise shape and position, or let them reroute automatically. Double click and start typing to add a label to anything. Create tables and swimlane flows with a familiar tool. Style shapes and connectors with customisable palettes, sketch options, fonts and text formatting tools. Search for shapes, including in open-source icon libraries. Use our vast libraries of shapes and templates, organised into logical categories, to create a range of diagrams and infographics. Generate diagrams from text descriptions using our smart templates. Diagram faster with keyboard shortcuts. draw.io Desktop 30.2.4 changelog: Uses electron 42.4.1 Updates to draw.io core 30.2.4. Download: draw.io 64-bit | Standalone ~100.0 MB (Open Source) Download: draw.io 32-bit | ARM64 | ARM64 Standalone Links: draw.io Home Page | Project page @GitHub | Screenshot Get alerted to all of our Software updates on Twitter at @NeowinSoftware
    • Microsoft will soon allow some users to block Copilot from analyzing their Office files by Usama Jawad Microsoft Purview is a pretty useful data governance, security, and management service that allows customers to gain enhanced visibility and control over their content. It's meant for commercial customers, such as organizations that are storing data at scale. As AI continues to expand and infiltrate every corner of a firm, many are a bit conscious about the technology gaining access to their confidential data. Microsoft is now making a configuration change that will allow such customers to rest easy. Right now, users within an organization have the option to apply Purview sensitivity labels (when available) to secure certain files and label them as such. For example, if you apply the "Confidential" label on an Excel file, the file will be encrypted, and a "confidential" watermark will be applied to it. So, if this file is shared with anyone, they are aware that its access is supposed to be restricted. Up until now, Microsoft was allowing some connected experiences, like its AI services, to analyze files, regardless of their sensitivity label. This is of major concern to most organizations, as a recent example highlighted how confidential emails with data loss prevention (DLP) policies like privacy labels were being uploaded to Copilot for analysis. As such, Microsoft is updating an existing Purview data label sensitivity setting that prevents "some connected experiences that analyze content", from being blocked completely from doing this. The label isn't changing, but the blocking is now being enforced across all connected services (including Copilot and other AI tools), and now extends to Microsoft Word, Excel, and PowerPoint. Files with the label applied already will get this enhancement automatically too once it becomes available. Microsoft has urged IT admins to inform their respective helpdesk and compliance teams, update internal documentation, and review sensitivity labels to ensure that they meet their respective compliance needs. This change is tagged as MC1297982 in the Message Center. General availability is scheduled to begin in a phased manner soon and will complete by the end of next month. That said, it is important to note that this only applies to commercial customers who have a license that allows them to use Purview.
    • llamas are unruly going haywire in New Guinea.
    • The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing —was $28 now free by Steven Parker Claim your complimentary copy (worth $35) of "The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers" for free, before the offer ends on June 24. Description The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you’ll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action Comprehensive methods for auditing and enhancing empathy in customer communications Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world. How to download for free Please ensure you read the terms and conditions to claim this offer. Complete and verifiable information is required in order to receive this free offer. If you have previously made use of these offers, you will not need to re-register. Was $28, but is now FREE | Below free offer link expires on June 24. The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers The below offers are also available for free in exchange for your (work) email: The Vibe Coding Playbook: Building Your Tech Business with AI ($35 Value) FREE - Expires 6/23 The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers ($28 Value) FREE - Expires 6/24 How to Do More with Less: Future-Proofing Yourself in an AI-driven Economy ($28 Value) FREE - Expires 6/30 Cloud Security Fundamentals: Building the Foundations for Secure Cloud Platforms ($131.95 Value) FREE - Expires 7/1 The Complete Free AI Learning: Master ChatGPT, Claude, Gemini & More ($21 Value) FREE How to Build an AI Design Workflow with Gamma ($21 Value) FREE The Ultimate Linux Newbie Guide – Featured Free content Python Notes for Professionals – Featured Free content Learn Linux in 5 Days – Featured Free content Quick Reference Guide for Cybersecurity – Featured Free content We post these because we earn commission on each lead so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. Other ways to support Neowin The above deal not doing it for you, but still want to help? Check out the links below. Check out our partner software in the Neowin Store Buy a T-shirt at Neowin's Threadsquad Subscribe to Neowin - for $14 a year, or $28 a year for an ad-free experience Disclosure: An account at Neowin Deals is required to participate in any deals powered by our affiliate, StackCommerce. For a full description of StackCommerce's privacy guidelines, go here. Neowin benefits from shared revenue of each sale made through the branded deals site.
  • Recent Achievements

    • Week One Done
      Eurosoft10 earned a badge
      Week One Done
    • One Month Later
      Eurosoft10 earned a badge
      One Month Later
    • One Year In
      Skeet Campbell earned a badge
      One Year In
    • One Month Later
      Sharbel earned a badge
      One Month Later
    • First Post
      BizSAR earned a badge
      First Post
  • Popular Contributors

    1. 1
      +primortal
      589
    2. 2
      +Edouard
      190
    3. 3
      Michael Scrip
      76
    4. 4
      PsYcHoKiLLa
      75
    5. 5
      neufuse
      72
  • Tell a friend

    Love Neowin? Tell a friend!