Microsoft looks to 'Mojave' to revive Vista's image

[anonymous_user]

So what version of Vista is "Mojave"?

[EduardValencia]

Exactly, and by the time that everyone is on Vista, the next operating system will be coming out.

Hmm my best guess is that "7" willl be very similar to Vista,I feel Microsoft decided to keep this Windows Concept for a long time,and evolve it from vesrion 6 to 7 like MAC OSX does from 10.3 to 10.4.The UI glass will be the same or very similar,but the mayor changes will be under the hood and with new features.Immediatly when Windows "7" is realesed,the specs will be easiliy matched by any computer that days,giving the feeling to general users and expierenced,the feel of a very fast OS,positive Placebo effect?

If you see Istartedsomething.com,immediatly you realize that for the next version,things will be more polished for Windows 7,and that a mayor UI overhaul could give a bigger damage to Windows,than a benefit.

A humble opinion of a marketing professional :p

[Gotenks98]

Nah, what is killing them is those damn mac vs pc commercials. They need to do something about those first. I think that would turn alot of this in their favor.

[1759]

Why hasn't the corporate world migrated from 2000/XP? For once Microsoft, forgo the marketing spin and just do the right thing.

Most corporations don't automatically rush to a new OS, they care more about stability and testing their SW, than jumping to a new OS that has a prettier UI. Some companies skipped 2000, and went from NT4 to XP, and why should they all rush to Vista, if XP isn't broken? Switching to a new OS off the bat will just lead to problems, as there will be something that breaks.

[The_Decryptor Veteran]

So what version of Vista is "Mojave"?

I'm guessing MS would use the latest version, so SP1.

And corporate adoption of an OS isn't the best metric, corporations will stay on what works for them, unless there's a good reason to upgrade.

[C_Guy]

Nah, what is killing them is those damn mac vs pc commercials. They need to do something about those first. I think that would turn alot of this in their favor.

I really hope that the general population is smarter than to buy into Apple's lies just because they put a commercial on TV. I didn't think people enjoyed having their intelligence insulted like that.

[zeta_immersion]

hmmm... i wonder who those people were ... i can grab some random dudes off the street and put them in front of vista and get the same results .. then again one must be well informed about an operating system to say wow yeah it sux ....

while vista is good in some ways it sux in others .... (ie HD content video/audio) ... but if one uses vista for e-mail and web surfing ... bah 3.1 cna do that too ... but other things like pff .. i dono... high def pron lets say ... maybe another story :D

[EduardValencia]

hmmm... i wonder who those people were ... i can grab some random dudes off the street and put them in front of vista and get the same results .. then again one must be well informed about an operating system to say wow yeah it sux ....

while vista is good in some ways it sux in others .... (ie HD content video/audio) ... but if one uses vista for e-mail and web surfing ... bah 3.1 cna do that too ... but other things like pff .. i dono... high def pron lets say ... maybe another story :D

It's good in content and HD audio,see your specs,when you go in one of these rooms,you'll know that the hardware is the only factor who makes the difference into a fast and slow operating system,talking about the Windows world

By the other hand i could start this store demostration in seattle,like a test bed,to see the impact.

Edited July 24, 2008 by EduardValencia

[The_Decryptor Veteran]

Wait, why is Vista bad at HD content?

It runs fine for me.

[ViperAFK]

hmmm... i wonder who those people were ... i can grab some random dudes off the street and put them in front of vista and get the same results .. then again one must be well informed about an operating system to say wow yeah it sux ....

while vista is good in some ways it sux in others .... (ie HD content video/audio) ... but if one uses vista for e-mail and web surfing ... bah 3.1 cna do that too ... but other things like pff .. i dono... high def pron lets say ... maybe another story :D

First of all you couldn't even load neowin.net in windows 3.1, and why is vista bad for HD contenet? I have never had any problems with it.

[hagjohn]

Wait, why is Vista bad at HD content?

It runs fine for me.

Don't know, it runs fine for me too.

[4CxbqFxVnstmA Veteran]

I got to thinking more about this and don't think this marketing stunt is actually a reasonable test.

My Linux computer works flawlessly but that is because I made it work that way. I can show it to people and they are amazed at how cool it is. It doesn't mean that they won't experience compatibility issues if they try to set it up on their own. Most people, because most people never install operating systems anyway, would have to buy a Linux machine which came with Linux installed for it not to have problems. The same would go for Windows (recovery CDs and partitions are tailored with the right drivers and settings for a quick reinstall if needed but that does not mean that your average Joe can install a boxed version of Windows on any PC without having to hunt up drivers and all). A properly configured system is the goal.

I'm not saying that all of the anti-Vista hype is deserved. I'm only saying this marketing stunt does not really address the problems many people complain about.

[ahhell]

I would have ended their little experiment with cracks upside the head with Vista boxes.

I just love the sheep mentality.

[markwolfe Veteran]

I got to thinking more about this and don't think this marketing stunt is actually a reasonable test.

...

I'm only saying this marketing stunt does not really address the problems many people complain about.

Sometimes, it is all about marketing.

Apple has a good product. But it only really took off when the marketing clicked. "Switchers" was much less successful than "I'm a Mac..."

[Linkinfamous]

It makes sense.

I've had more than one computer un-savvy friend who went to buy a new PC and ask me for advice. When they said "Do I want Vista? I heard it sucks." and I told them to get a Vista PC anyway, they were all surprised by it.

[NateB1]

It makes sense.

I've had more than one computer un-savvy friend who went to buy a new PC and ask me for advice. When they said "Do I want Vista? I heard it sucks." and I told them to get a Vista PC anyway, they were all surprised by it.

Same here. In fact, I've gone to all the people whom I've recommended Vista, and every single one of them is satisfied with it. No one wants to downgrade.

Yes, I know some people have issues with it on a certain configuration of hardware/software, but those are in the vast minority, at least in my experience.

[zhangm Supervisor]

The real sheep mentality at work:

"I want to get a new computer but I'm afraid of Vista, I heard it sucks."

[Starbuck84]

I hope they'll succeed, because imho it runs fine. Got it running here on 2 PC's, one desktop and one laptop and all is fine. And amen to the "sheep" comment above me, couldn't have said it better :)

[afusion]

Next week the headlines will read...

BREAKING NEWS - MICROSOFT RELEASES NEW OPERATING SYSTEM (WINDOWS MOJAVE) AHEAD OF SCHEDULE!

And people will be in love with a Redmond product once again. ;)

Honestly though, good attempt at brand recovery by Microsoft on Vista, however the question is can they turn this into something useful in marketing?

People's word of mouth failed them that's all..

[TruckWEB]

I was under the impression that before bashing something, you should try it first.

Those "critics" or morons that where using "Mojave" without knowing it was Vista.... How could they critics something they never saw before??

You could say that Vista is bad because of this or that, but at least try it first....

[Chicane-UK Veteran]

I was under the impression that before bashing something, you should try it first.

Those "critics" or morons that where using "Mojave" without knowing it was Vista.... How could they critics something they never saw before??

You could say that Vista is bad because of this or that, but at least try it first....

I was just about to make the exact same comment but you beat me to it! :D At least I tried (and tried, and tried) Vista repeatedly before I decided I didn't like it. Though I admit i've been using Vista x64 at work for a few weeks now and it's a huge improvement over my previous experiences. I'd never ever slam a product without trying it - it just makes you sound like an idiot.

However quite frankly I still begrudge horsepower to get it to that point though if i'm honest! I've setup a pair of disks into a RAID0 to get some decent disk speed and stuck in 4GB of RAM! For an OS!!! We still only ever spec out our application & DB servers with 4GB and they run superbly!

[afusion]

Back when XP was released people were feeling the same thing except the word about Vista just spread a little too quickly.

I promise you we will look back at this and everyone will be on Vista as if it was XP, but with an exception for Windows 7 which will be out soon if it's planned for release at the right time which I'm sure it will be.

[revvo]

They were nooby critics too obviously. Real critics have a critical eye and critical thinking. This is just a Microsoft-planned bs. More marketing gimmics, that's exactly what we don't need. We need a solid product. Yes Microsoft, SP1 made Vista better so now focus on keeping that up.

[Ayepecks]

:laugh:

That's pretty funny. Pretty much keeps in line with what I've heard about negative Vista "experiences" (read: friend of a friend of a friend) from some people. Not all, but some.

[Foub]

In marketing this is called viral marketing or marketing word to word,the skeptics will tell other skeptics and the ball will rolll out that windows vista isn't slow as they percieve,this will encourage people to buy new rigs.

This marketing technique isn't fast,requires time,however it's very effective indeed.More than any commercial and magazine ad's.

If was at the global marketing department,i could take thss further,i would make demonstration stores at the mayor cities around the world,the impact could be huge huge.

Sadly enough this sort of tactics works, especially in a culture that is heavily into consumerism as the USA is.