Apple responds to Microsoft ads: "a PC is no bargain"


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There are a few Motherboards in the market at the moment that run on EFI with BIOS support as-well its no different to what Apple are doing. EFI is very advanced.

Exactly. As I stated earlier, even the Acer Aspire One that I use actually is running EFI with the BIOS module (look up InsydeH20 if you don't believe this). Most if not all current Intel boards do too. How is it a hack for Apple to have make use of a FEATURE of EFI in order to allow Windows (including XP which didn't have EFI support) to be installed?

Why on earth do Mac users care what Windows users think of Macs. Why do Windows users care what Mac users think of Windows? Not sure I understand the whole debate. This is just as pointless and neverending as the Chevy vs Ford debate. Who am I to tell my neighbor what he prefers and who is he to tell me what I prefer. It's all a matter of preference. If you love to use windows then good for you. If you like to use Macs then good for you. Who the hell cares as long as the one who is using the hardware/software likes his/her experience. The whole arguement is pointless. I can understand Apple and Microsoft fighting the issue but the users? come on now......

Why on earth do Mac users care what Windows users think of Macs. Why do Windows users care what Mac users think of Windows? Not sure I understand the whole debate. This is just as pointless and neverending as the Chevy vs Ford debate. Who am I to tell my neighbor what he prefers and who is he to tell me what I prefer. It's all a matter of preference. If you love to use windows then good for you. If you like to use Macs then good for you. Who the hell cares as long as the one who is using the hardware/software likes his/her experience. The whole arguement is pointless. I can understand Apple and Microsoft fighting the issue but the users? come on now......

You stop being reasonable right now dammit this is the internet!!! Where my e-penis is bigger, faster, and vastly superior than yours in every way imaginable AND by just by using MY OS, it proves by association that MY OS is better than your OS.... dammit! :rolleyes:

P.S. What are you doing trying to use logic and common sense in a OS war thread? :rofl:

Not taking sides here because I think people should run whatever they want. However, the main difference between Apple and PC is not hardware any longer but software. You can get a Mac and add iWork for $79. When you get a PC and have to add $50 a year for Antivirus and then add several hundred more for Office then even a cheap PC is now getting expensive. Yes, I know you can get cheaper/free version but most people who buy their computers at retail don't.

Not taking sides here because I think people should run whatever they want. However, the main difference between Apple and PC is not hardware any longer but software. You can get a Mac and add iWork for $79. When you get a PC and have to add $50 a year for Antivirus and then add several hundred more for Office then even a cheap PC is now getting expensive. Yes, I know you can get cheaper/free version but most people who buy their computers at retail don't.

You don't have to do any of those things. And iWork costs $79. Most PC retailers include Office too.. the MS Works (smaller version of Office - $39.95) and you don't have to pay $50 for anti-virus as such nonsense is spread by completely ignorant people. Not only that you don't really even need anti-virus software on Vista x64 (due to presence of Windows Defender, DEP and UAC + IE and FF have block prevention from hazzardous sites) but even if you want to be completely protected there is a bunch of free solutions that are very capable and subjectively even better then paid versions. Not to mention the fact that you are not even safe anymore on OSX due to trojans appearing and making Macs into zombies.

Not one thing out of all that crap published by mainstream press, who's editors are mostly Mac fanboys anyways, is true to be perfectly honest. Everything you have on a Mac you get on PC (even iLife like apps too) and even more not to mention the variety of free stuff you can download that is not available for OSX.

And if you want to discuss even more cost-effective thing with PCs is that you get automatically 3 years of support from major manufacturers for your PC while on Macs you get 1 year and you have to pay $250+tax for Apple Care which is complete ripoff if you ask me.

Edited by Boz

Eweek magazine's current edition listed in a commentary how Apple actually is a monopoly. the imac is so controlled by Apple that there is no competition. you must use it's hardware and even partner firms who develop for the imac's are also held under lock and key. there's no fair competition. why doesn't apple get run through the courts for anti competitive practises?

Eweek magazine's current edition listed in a commentary how Apple actually is a monopoly. the imac is so controlled by Apple that there is no competition. you must use it's hardware and even partner firms who develop for the imac's are also held under lock and key. there's no fair competition. why doesn't apple get run through the courts for anti competitive practises?

Right.. but they can't be really held responsible as monopoly because they have like 8% of marketshare. But you are completely right. Not only that they have shut down developers who made apps that collide with their own but their whole practice with AppStore and iPhone and dev stuff being exclusively approved by Apple so someone god forbid doesn't make a better application then something they do or that competes with their ridiculous Quicktime (something like Flash) tells you a lot.

I personally use their products and for the most part enjoy it, just like I enjoy aspects of Microsoft products, but I find that whole business practice and often ripoffs, plus childish and completely factually incorrect advertising, starting to really bother me.

As I said in one of my previous posts in other thread, Apple is a technology dictatorship model and definitely Big Brother-like.Which is ironic considering their '84 ads. They grown worse then those corporate things back in the day.

Not taking sides here because I think people should run whatever they want. However, the main difference between Apple and PC is not hardware any longer but software. You can get a Mac and add iWork for $79. When you get a PC and have to add $50 a year for Antivirus and then add several hundred more for Office then even a cheap PC is now getting expensive. Yes, I know you can get cheaper/free version but most people who buy their computers at retail don't.

The people buy a computer at retail - take it home without AV - Windows prompts for AV and links to Microsoft's website where are all AV options are listed. Including the free ones.

Is it that difficult?

Eweek magazine's current edition listed in a commentary how Apple actually is a monopoly. the imac is so controlled by Apple that there is no competition. you must use it's hardware and even partner firms who develop for the imac's are also held under lock and key. there's no fair competition. why doesn't apple get run through the courts for anti competitive practises?

Apple has a monopoly...over their own product? A monopoly classification requires an establishment of a relevant market. An iMac does not qualify--a desktop consumer market does.

Not only that they have shut down developers who made apps that collide with their own but their whole practice with AppStore and iPhone and dev stuff being exclusively approved by Apple so someone god forbid doesn't make a better application then something they do or that competes with their ridiculous Quicktime (something like Flash) tells you a lot.

Just like the Android platform, right?

Not taking sides here because I think people should run whatever they want. However, the main difference between Apple and PC is not hardware any longer but software. You can get a Mac and add iWork for $79. When you get a PC and have to add $50 a year for Antivirus and then add several hundred more for Office then even a cheap PC is now getting expensive. Yes, I know you can get cheaper/free version but most people who buy their computers at retail don't.

did microsoft cave in to the recent news that photoshop is free on all macs and start giving away office to apple users too? or is there some sort of alternativeon macs, maybe one that doesn't cost money, nah, there isn't one on windows either...

Apple has a monopoly...over their own product? A monopoly classification requires an establishment of a relevant market. An iMac does not qualify--a desktop consumer market does.

Just like the Android platform, right?

no it is a monopoly in that, all the hardware in imacs are made from someone else. the macs used to use G processors and then I chuckled when apple announced it would use intel processors.

now as a photographer, i have heard about how much imacs are used in photography. but they are just too expensive for me at this point.

no it is a monopoly in that, all the hardware in imacs are made from someone else. the macs used to use G processors and then I chuckled when apple announced it would use intel processors.

You make no sense. :huh:

You don't have to do any of those things. And iWork costs $79. Most PC retailers include Office too.. the MS Works (smaller version of Office - $39.95) and you don't have to pay $50 for anti-virus as such nonsense is spread by completely ignorant people. Not only that you don't really even need anti-virus software on Vista x64 (due to presence of Windows Defender, DEP and UAC + IE and FF have block prevention from hazzardous sites) but even if you want to be completely protected there is a bunch of free solutions that are very capable and subjectively even better then paid versions. Not to mention the fact that you are not even safe anymore on OSX due to trojans appearing and making Macs into zombies.

Apparently you guys didn't read my last sentence. That's OK, I'm use to it. :D

BTW, I've never used a Mac in my life.

I think you forgot design, style, reliability and OS X. How does a company gather 'fanboys' if their product isn't worth being excited over in the first place?!

Please, who the hell cares about how something looks unless you are very vain and shallow. I got a Lenovo Thinkpad that is plane black, not shiny but solid as hell. Works great and NO ISSUES WHATSOEVER. Its stable and always boots. Had it for a year so far and no problems. Same goes with the hundreds of Dell laptops we have at work. Only had 2 issues with Dell laptops that had to be called in for warranty.

And you missed a point...security. Windows is way more secure than OSX. Hell, OSX was the first to be hacked 2 years in a row.

I will take functionality over looks any day.

you forgot design, style, reliability

Design and Style are all subjective , Reliability however is not. That argument might have been reasonable with PowerPC but not today . Same Components Same Reliability.

Apple doesn’t make Processors.

Apple doesn’t make Motherboards.

Apple doesn’t make Graphics Cards.

Apple doesn’t make RAM.

Apple doesn’t make Hard Disks.

Apple doesn’t make PSU’s.

Once you accept this any claims of increased reliability are laughably stupid .

Just like the Android platform, right?

No. Applications rarely get removed from the Android market, and unlike Apple they don't block out competing applications either. The only things that have ever been removed have been tethering applications, and that is because they violate most network providers FUP's.

No. Applications rarely get removed from the Android market, and unlike Apple they don't block out competing applications either. The only things that have ever been removed have been tethering applications, and that is because they violate most network providers FUP's.

My comment was directed at the Flash statement.

Design and Style are all subjective , Reliability however is not. That argument might have been reasonable with PowerPC but not today . Same Components Same Reliability.
Apple doesn’t make Processors.

Apple doesn’t make Motherboards.

Apple doesn’t make Graphics Cards.

Apple doesn’t make RAM.

Apple doesn’t make Hard Disks.

Apple doesn’t make PSU’s.

Once you accept this any claims of increased reliability are laughably stupid .

They do actually make Motherboards. Specifically they design the Motherboard themselves and have them produced by Foxconn. They also design and manufacturer the enclosure of the computers and if you look at the Notebooks specifically they have designed a number of components in it such as the Magsafe power connector and the Multi-touch trackpad which is made of Glass. These are all things which can be pointed to as being more or less reliable then a generic Notebook. When you look at the Mac Pro it also has Apple engineered components however these are less obvious, the Case is still custom made and the motherboard is again designed by Apple with a special daughter board that comes out with the CPU's and RAM, again not standard affair and another point of contention when compared to generic PC's

The MacBook Air is a special exception as Apple claims they actually requested Intel to repackage their Core 2 Duo Die so that they could fit it in to such a small enclosure. Intel claims that Apple worked very closely with them on the final design of the Processor how true that is only Paul Otellini knows but one thing for sure was that Apple had exclusivity over that specific Processor for a few months and other OEM's such as ASUS were vocal about their disdain for this Apple-Intel relationship which they felt was anti-competitive.

I get what you are saying that the core components that actually process information are the same but that is true of any computer. When people talk of Apples higher reliability they are talking about the overall package including the casing which secures the life of the internal components by not subjecting them to stress. For example a Plastic trackpad is much more likely to wear out then a Glass one. A magnetically held in Power connector is less likely to wear then a plug that is designed to stay in based on how deep the plug recess is and the force on all sides of it. The same can also be said of the Glass screen which is more robust and stain resistant compared to a screen without a Glass exterior, it can also be argued that a Unibody enclosure is much more rigid and thus less prone to failure then Aluminium notebooks that are designed with many more separate pieces that connect together.

Just pointing out that although the CPU, GPU, Chipset, Display, WiFi, Bluetooth and Hard Disk are the same the way in which they are arranged and pieced together in an overall system is was derives its reliability when compared to other manufacturers of computers. Not that I'm saying Apple is more or less reliable then any other supplier, just that they aren't using the same formula as most other computer suppliers based on the examples I gave above.

Define "out of the box"...

Out of the box = Natively. OSX cannot run the vast majority of programs and/or games and that "PC" users can, and until it can, installing Windows on a Mac does not equal out of the box. Installing Windows on a Mac defeats the purpose of having a Mac in the first place, does it not?

Out of the box = Natively. OSX cannot run the vast majority of programs and/or games and that "PC" users can, and until it can, installing Windows on a Mac does not equal out of the box. Installing Windows on a Mac defeats the purpose of having a Mac in the first place, does it not?

Exactly. I agree. But it should also be recognised that iLife comes with a Mac in the same statement which includes many Applications that Windows users would have to purchase if they wanted to do serious Video editing or Photo manipulation, DVD Authoring or learning an Instrument. In the same vain Mac users would have to spend money if they wanted to play Games and by that I mean obviously a license to XP or Vista.

In my opinion if your looking for a Gaming computer get a PC. You can paint a horse to look like a zebra but it's still a Horse at the end of the day and Mac's are just not very good for Gaming as they ship with only Optical out when it comes to more then 2.1 Sound (so you can't use 5.1 or 7.1 gaming headsets) the Graphics cards are very slow and in all but one of the computers (Mac Pro) cannot be changed from the default that the Machine ships with. And of course no SLI/Crossfire support.

Microsoft could always ship Office with Windows... oh wait, everyone would cry foul. Some people criticized Windows for lacking some application suite out of the box but if they include said application suite those very same people would run around saying Microsoft is abusing its near-monopoly and being anti-competitive. Which is it? Do you want them to have the applications or not? Pick one and only one.

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    • Nope. That lack of surround sound capability (analog) won't fly with me. Sure, I use headphones most of the time, but still.
    • Creative Sound Blaster AE-X PCIe review: your headphones will love it by Steven Parker If you have been reading Neowin for any length of time, you may remember that I reviewed the Sound Blaster Audigy FX Pro back in April. I found it to be an excellent budget sound card, even though it lacked support for formats such as DTS over the included SPDIF port. Anyway, Creative reached out to me again asking if I was interested in reviewing the Sound Blaster AE-X. It is a card mainly targeted at headphone wearers, which I'll get into a bit later. Before we get underway, here is a disclaimer: Creative Labs provided a free sample without any review pre-approval. Here are the full specs of it: Creative Sound Blaster AE-X Dimensions: 179 x 126 x 18 mm Weight: 263g / 9.28 oz Platform: PCI-e DAC: ESS ES9039Q2M Connectivity Options Side: Rear: 1 x HD Audio Front Panel Connector, 1 x ⅛“ Headphone port, 1 x RCA Line-out (Left) port, 1 x RCA Line-out (Right) port, 1 x Coaxial SPDIF-out port, 1 x ⅛“ Mic in/Line-in port, 1 x TOSLINK SPDIF-in port Surround: No DNR / SNR: THD+N: 0.0001% Dynamic Range 130 dB Recording Resolution: PCM up to 32-bit / 192kHz (Stereo) Direct Mode: Line Out (Stereo): PCM up to 32-bit  384 kHz Coaxial SPDIF Out: PCM up to 24-bit 192.0 kHz Headphone Amp: PCM up to 32-bit / 384kHz (Stereo) Native DSD: DSD64, DSD128, DSD256 Output Impedance: 1Ω, Supported Headphone Impedance: 8–600Ω, IEM: 0.5Vrms, Low: 1.5Vrms, Mid: 3Vrms, High: 6Vrms, Maximum output power: 350mW @ 32Ω (High), Maximum output voltage: 6Vrms (High) Front Panel Headphone Amp: PCM up to 32-bit / 192kHz (Stereo) Native DSD: DSD64, DSD128 Output Impedance: 10Ω, Supported Headphone Impedance: 32–300Ω, Maximum output power: 40mW @ 32Ω, Maximum output voltage: 1.9Vrms ASIO: ASIO 2.3 Total Harmonic Distortion: THD+N: 0.0006% Dynamic Range: 114 dB Scout Mode: Yes EMI shielding: No (but it passed all the FCC emission tests) Operating temperature: 0–45°C Input Power: 12V⎓0.5A Warranty: 1 Year (MSRP) Price: $179.99 / £169.99 The Sound Blaster AE-X was announced at the end of May, and it becomes clear that it is mainly for headphone wearers. I should also note that the card does not support DDL/DTS encoding technology, but it is said to support decoding through the coaxial SPDIF port. I was able to test this working with the classic Windows Sound properties, but I could not get a DTS (decode) signal through my Logitech Z906, it defaulted to 3D sound whenever I played DTS content through Plex or Emby. In addition, this card only supports two channels (stereo) over the speakers. The surround support is limited to the Headphone Amp, so before I get underway, what we have here is a card mostly intended for headphone use, especially with its SPDIF In (Toslink) port where you could connect another device like a console. So what about the highlights of this card? The AE-X is powered by the ESS SABRE DAC (ES9039Q2M), which is capable of a 130 dB dynamic range. In addition, it supports 32-bit/384 kHz playback for deeper detail and clarity. The headphone amplifier delivers up to 350 mW @ 32Ω, which admittedly far surpasses standard onboard audio, offering support for studio-grade headphones. DSD256 and ASIO 2.3 are also supported. What doesn't it have? No support for What-U-Hear, Super X-Fi, or the SmartComms Kit No EMI shielding, but it passed all the FCC emission tests (from the FAQ) I also want to make it clear that I am no audiophile. For me, it's purely subjective and it should just "work" out of the box. First impressions As I said in the introduction, I was a bit sad to see that the AE-X only supports stereo output, meaning it would not be on par with my ALC1220 over my speakers, as I mentioned it seems like this card is marketed toward headphone users. Since I am not an avid gamer that would rule me out as a potential customer, but I can still test its capabilities! The card arrived in a nice-looking box, as shown above. It's quite a bit larger than the Audify FX Pro that I reviewed back in April, and at first I thought the covering meant that it was EMI shielded, but it isn't as mentioned above in the highlights section. What's in the box: 1 x Sound Blaster AE-X PCIe card 1 x 3.5 mm CTIA TRRS to Dual TRS Headset Splitter Cable 1 x Quick Start Guide Aside from the Quick Start Guide, which someone at my age (I guess) needs a magnifying glass to read thanks to the tiny fonts, Creative Labs also has the manual online, which first requires you to prove that you're human in order to access it (so I can't direct link it). Anyway, the box is mostly made up of cardboard, and the only plastic in it is the anti-static bag for the card itself. Design Top Bottom The card itself looks pretty cool and actually wouldn't look out of place in an all-white build. There's only one connector, and for some reason it is awkwardly placed on the side (front-facing) that is for the front panel audio connector, which will let you use the headphones through the front PC audio jack. Since the front panel Headphone Amp has fewer capabilities than the rear headphone port, I decided not to use it. Rear of card PCI-e interface The rear of the card is completely open and is normally where you would find the front panel connector. The PCIe interface side is completely covered, which initially made me think it was EMI shielded. I/O panel Side (front-facing) with Front panel connector On the outer rear bracket side we have the TOSLINK SPDIF in, Coaxial SPDIF out, RCA line out (Right), RCA line out (Left), Headphone out, and Mic/Line in ports. On the front facing portion of the card itself is the F-panel connector. Usage Test System Our test system consists of the following: AMD Ryzen 9 9950X3D Gigabyte X870E AORUS MASTER (BIOS F12) Corsair RM1000x (2024) Thermal Grizzly Kyronaut (33x33x0,2mm) 2x 32GB Kingston Fury Beast RGB DDR5 6000MT/s CL36-38-38-80 T-Force Z540 2TB (PCIe Gen5) NVIDIA GeForce RTX 5090 Founders Edition (NVIDIA) Creative Sound Blaster AE-X Windows 11 25H2 Pro I installed the card into the Gigabyte X870E AORUS MASTER which includes the RealTek ALC1220 onboard audio. For our subjective listening tests, I used the Coaxial SPDIF port to my Logitech Z906 speakers. For headphone tests I used the OneOdio Studio Max 2 Wireless DJ Headphones that I reviewed last month. After installing the audio driver, I installed Creative Nexus, which is a relatively new app designed for the latest Sound Blaster cards. Then I discovered the AE-X needed both a driver update from 1.00.15.0001 to 1.01.09.000 and a firmware update from 1.00.06.0000 to 1.00.06.0002, then I was set to go. It should be noted that the card did not work without the driver (not Plug and Play). As you can see above, you can manage the firmware, driver, and inputs via Advanced Settings on the Device tab. By default Nexus enabled "Direct Mode". Upon clicking on Acoustic Engine, the Equalizer can be enabled and set to four different presets, which are: Gaming Music Movies Footsteps Enhancer There's also a dedicated Scout Mode for gamers. I mainly used Tidal and Spotify in the past week to listen to some of my Liked Songs (which now total over 700) in Shuffle mode; there were no pops or interference that I could hear. I also found a 5.1 Surround Music playlist on Tidal that sounded really great over Studio Max 2 headphones. When I reviewed the Audigy FX Pro, I went out and purchased a Logitech Z906 set second-hand for €100 specifically to use with the card, but in this instance all I could get on the AE-X was the 3D output of surround sound through Coaxial SPDIF and although it still sounded great, it isn't quite as good as DTS Interactive via my onboard Realtek ALC1220. Conclusion So what have I learned? The AE-X lacks multi-channel support for 5.1/7.1 setups and drops support for modern surround technologies like Dolby or DTS, functioning strictly as a stereo output device. So to really benefit, you will need Studio-grade headphones to "hear" the benefits of this card. With that being said, I can imagine it will appeal to gamers who are switching between console and PC. By utilizing the SPDIF in port, you could just plug your headphones into the AE-X (front or rear port) and then switch between PC and Console without having to move the headphones to a different port. As I said in the Sound Blaster Audigy review, the EQ in the Creative Nexus app offers safe presets, which allows a user to further tweak the lows, mids, and highs for a personal listening experience. Of course it all depends on the headphones you hook up to it. Speaking of headphones, I kind of wish I had higher-quality Studio-grade headphones to really test this card with; I'm not usually wearing headphones in my day to day duties. The only time I will wear them is if I want to listen to music very late at night and I don't want to disturb my neighbors, so my rating (verdict) is based on this fact. Someone with a PC/Console setup and wears headphone religiously to game, and consume media will benefit much more than I from the high-quality Headphone Amps that are included in the AE-X. Once again, I do feel like Creative could have gone the extra mile to support the S/PDIF port a bit more. Why include it if you're not supporting the main popular digital formats? It seems like the decision was more of a legacy-based one, offering uncompressed 2-channel PCM audio, for users with high-fidelity audio systems and external DACs. Maybe I will be lucky enough to review a card that truly includes all these features in the future. I am sure readers with far more knowledge on audio systems than me will correct me in the comments below. I'll just say I am happy to learn what I don't know! Where to buy The Sound Blaster AE-X is available to purchase now in preorder for $179.99 on the U.S. Creative website, or for £169.99 on the Creative UK website and will start shipping to customers from June 25.
    • $80 or 90%, anything else would be financial suicide one way or another.
    • Or... just use Bitwarden. Free, and has on-prem option as well. Works both on desktop and mobile, wherever you are. The age of local password files is over.
    • Thanks
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