Amazon announces Echo Dot Kids for UK families

The Tiger Echo Dot Kids

Amazon has announced its new Echo Dots Kids product aimed at children in the United Kingdom. The device has been adapted to feature a Tiger or Panda design to make the device look more appealing and it includes parental controls, the Magic Word feature which encourages kids to say “please”, explicit lyric filtering, and comes with voice purchasing switched off.

The e-commerce giant said that the device is available for £60 and will begin shipping on July 21st. You'll be able to put in pre-orders over on Amazon's Echo Dot Kids product page but it will also be available for purchase online from Currys PC World, John Lewis, and

Customers that subscribe to Amazon Kids+ on their Fire Kids Tablets, Fire Kids Pro, Fire TV, or on iOS and Android devices, will be able to get subscription content, features, and parental controls on Alexa at no extra cost on the new Echo Dot Kids. A subscription to Amazon Kids+ costs £1.99 per month for Prime members and £3.99 per month for non-Prime customers.

Aside from the aforementioned features, this device includes Activity Review which lets you see your child’s Alexa activity and review their voice recordings. There are time limits so that usage of the device doesn’t intrude on bedtime, dinner time, or homework time, and there’s an educational Q&A feature that can provide answers to questions about science, maths, spelling, definitions, and more.

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