Amazon is offering Prime at 50% off for government assistance recipients

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Image via Polygon

Amazon has announced that it is discounting Prime membership for low-income US residents that are receiving government assistance with a EBT or Medicaid card. The company hopes to tap into a market which finds Prime membership costs too prohibitive.

The discount will knock a massive 50% off of the total cost of Prime, bringing the price down from $12.99 to $5.99 per month. Over the course of the year, this will save customers $84. Amazon Prime offers customers several perks including free delivery on millions of items (including groceries), plus access to a selection of online films and TV shows at no extra charge.

This is just one of several moves that Amazon has taken to encourage budget-conscious the poorer members of society to get onto its platform. The first step was to allow customers to pay on a monthly basis instead of paying out one large sumpayment on a yearly basis; an R.W. Baird study found that this move saw Prime membership growth become the strongest in households making less than $50,000 per annum.

When you sign up through this method, you will have to provide details and a copy of your valid government assistance program card, such as an EBT or Medicaid card, and the first 30 days are free, after which it'll cost $5.99/month. You can quit at anytime during the free triaail.

As an Amazon Associate, Neowin may earn commission from qualifying purchases.

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