Amazon has rolled out a free grocery pickup service at all Whole Foods Market stores in the U.S. for all Prime members. The new service applies to orders worth $35 or more, with a one-hour pickup window.
To get started with the free pickup, you will have to sign up for the Amazon Prime membership, if you haven't yet. You can then open the Amazon app or visit Amazon's website and sign in to your account. Under the Whole Foods tab, you can choose a pickup store and then start shopping.
When you are ready to check out your items, simply choose a pickup window and place your order. Whole Foods stores offer curbside or in-store pickup options. You can check-in through the Amazon app when you're all set to pick up your order. The retail giant claims it takes only a minute for the majority of customers to receive their orders after arriving at a Whole Foods store when they resort to this method.
Amazon noted the increased adoption of online grocery services due to COVID-19 and projected that "this offering will become a more permanent solution for many customers". The company also said that pickup services account for more than 40 percent of Whole Foods pickup orders every month. The new service complements Amazon Fresh, a same-day grocery delivery service.