AMD to Continue Pushing New Technologies into Emerging Marke

Following the termination of the personal Internet communicator (PIC) project, Advanced Micro Devices said that it would continue to address the emerging market with low-cost personal computers (PCs) by selling microprocessors and providing reference designs of such entry-level systems to computer makers. "We are going back to our core competency of selling chips. We will make reference designs and work with OEMs and ODMs, but we will not do an end product," said Billy Edwards, chief innovation officer at AMD, in an interview with EETimes web-site.

Instead of selling complete systems, such as PIC, AMD will roll-out in the next couple of months reference designs of PCs running AMD Geode processors. Those reference designs are projected to be "tailored for specific markets" in the developing countries, however, the details are pretty vague at the moment.

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News source: Xbit Labs

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