Last week Microsoft unofficially started a "street art" campaign to hype up its upcoming Surface tablet. It started in Brooklyn, New York, and painters were later spotted in Manhattan creating the images. This weekend, the first Surface ads began appearing in Los Angeles.
The latest Surface street art image, or at least the latest that's been spotted, was found by Jack Bogdan who posted it on his Instagram account. The rather large piece of artwork was painted on the side of the Fonda Theater, located on Hollywood Boulevard in Los Angeles. You can check out what the side of the building normally looks like via Google Maps.
So far the Surface campaign seems to be limited, at least for now, to New York City and LA. However, it's more than possible that we could see these kinds of images pop up in other US cities as well. Microsoft has yet to officially comment about this viral marketing effort.
Microsoft is scheduled to launch the first version of Surface, running on Windows RT, on October 26th, the same day that Windows 8 becomes widely available. A version of the Surface tablet running on Windows 8 Pro is scheduled to be released in late January 2013.