The leaks started a few months back and today Apple finally pulled the cloth back on its smaller version of the iPad called the iPad mini. The device has a 7.9 inch display, 4:3 aspect ratio, lightning dock connector, and front and rear cameras.
In addition, it uses an A5 CPU, LTE is onboard, has 10 hr battery life and runs iOS6.
The device is clearly targeting the Nexus 7 and the Amazon Kindle Fire market and with a starting price of $329, Apple is finally breaking into the lower price point demographics.
Apple is also using the same resolution as the iPad 2, while not a "retina" screen, all apps will scale natively to the screen which makes all available apps good to go for this new form factor.
Apple also updated the full sized iPad to the 4th generation that features an A6X processor, lighting bolt connector, faster wifi connection, an updated camera and still comes in black and white.
It will be interesting to see if the iPad mini musters up the same amount of hype as the launch of the previous iPads. Seeing as it is simply a smaller version of an existing product, we suspect it may not be as heavily anticipated as previous items.
That being said, it is an Apple product and it seems that anything they release will sell in the millions during the first week and we have little reason to believe that the iPad mini wont dominate the market like its bigger brother.