Apple has announced the (PRODUCT) RED Special Edition versions of the iPhone 8 and iPhone 8 Plus. The company will be sharing some of the earnings in order to help fund tests, counselling, and treatment for the millions of people with HIV/AIDS. The new edition will go on sale online tomorrow, and in stores from Friday, with prices starting at $699.
Greg Joswiak, Apple’s vice president of Product Marketing, said:
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
In addition to the new red iPhone models, the firm has also introduced a new (PRODUCT) RED iPhone X Leather Folio. The new case will be available from tomorrow, with proceeds going to the Global Fund HIV/AIDS grants. The case will sell for a hefty $99.
Deborah Dugan, (RED)’s CEO, praised Apple for its leadership in combating HIV/AIDS over the last twelve years since 2006. She said that the iPhone maker had donated more than $160 million in the first eleven years since 2006.