ASA Upholds Complaint Against Konami Advert

The Advertising Standards Authority has upheld a complaint against an advert for Konami title Crime Life: Gang Wars which claimed it exploited racial stereotypes and glorified violence.

The advert, which appeared in the London edition of Metro, showed five black men standing alongside each other in a street scene. Two of them were holding guns, while one carried a baseball bat and another held a hammer. The image was accompanied by the tagline: "Rule the streets or fall by the wayside."

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