Nvidia's GeForce GTX 680 may have swiped the performance crown away from AMD's Radeon HD 7970 earlier this year, but at $500, the initial Kepler offering was inaccessible to most system builders. That situation improved slightly in May with the GTX 670, a popular choice among enthusiasts for delivering an incredible value. In our testing, it provided GTX 680-like performance at a $100 discount.
Although nothing matched the GTX 670's price-to-performance ratio, the $400 entry fee remained a steep one. Gamers who wanted to spend less were left with the $230 HD 7850, the $300 HD 7870 or a card from Nvidia's last-gen lineup. Naturally, it would only be a matter of time before Nvidia tried to fill this gap with tons of hearsay about a GeForce GTX 660 Ti in the pipeline for a mid to late summer launch.
Well, we're here and the rumors proved true: Nvidia's new GeForce GTX 660 Ti has its crosshairs set on the HD 7870. Assuming it's priced competitively, the GTX 660 Ti seems like it could put a real hurting on AMD's offering, as it features the same DNA as existing Kepler products and boasts the same number of CUDA cores and texture units as the GTX 670.
Read: Nvidia GeForce GTX 660 Ti Review
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