ViacomCBS today announced the launch date for its rebranded streaming service, Paramount+, which is basically just a new name for CBS All Access. The rebranding strategy was announced last year, and it aims to bring the company's content under a more recognizable brand, especially around the world, since the service is also expanding to more countries.
In addition to changing names in the U.S. and Canada on March 4, Paramount+ will launch in Latin America on the same day. The service will also come to the Nordics on March 25 and to Australia in mid-2021. Canada's offering will also be expanded in some way later in the year, though the company didn't provide any more details on that front.
In addition to the content already available on CBS All Access, ViacomCBS also announced last year that more original content was in the works for the relaunched service. This includes The Real Criminal Minds, a docuseries inspired by CBS' Criminal Minds TV show, and Kamp Koral, a new series by the creator of Spongebob Squarepants, aimed at children.
Competition in the streaming space is fierce, with new services popping up around every corner, so using a more recognizable brand makes sense. Paramount+ also follows the template of other streaming services such as Disney+, discovery+, and Apple TV+.