Apple's new promotional website for the iPad has gone live with the tagline "Everything changes with iPad."
There hasn't been a big marketing push for the iPad in quite some time. The last report about new commercials is also an year old, although there have been a few new ones on air since then. Now, Apple has launched a new micro site to show off the iPad's uses as a productivity device, since it is often termed as a consumption device and such use cases never get highlighted.
With the new website, Apple has showcased the uses of the iPad in areas such as learning, cooking, traveling and small businesses.
In addition to promoting the device, the company has also thrown light on related apps that are popular among users for specified scenarios. iPad sales have been quite slow in recent times and Apple probably wants to gain some users, who have so far been skeptical about the device's capabilities, with the new campaign.
It remains to be seen whether the company will take "Everything changes with iPad" beyond the web, but knowing Apple, it may happen soon.