Facebook's New Product Experimentation (NPE) team has been busy building a handful of experimental apps recently, the most recent of which is a group phone calling app called CatchUp. However, not every single app developed by the R&D group makes it to a public release.
One such app is Hobbi, which is now being discontinued by NPE (via TechCrunch). The app will be finally shuttered on July 10 and users are advised to export their data before that date. It was introduced to iOS users in February of this year in the U.S., although it has since failed to gain much traction, having only been downloaded 7,000 times via the App Store based on data from Sensor Tower. TechCrunch notes this could be the reason Facebook is discontinuing the service.
It was seen as a rival to Pinterest, but not as a virtual pinboard of sorts. The app was built to let users document the progress of their projects like gardening or cooking with photos. The images are organized in a kind of album and users can add text descriptions to keep a diary of their projects or hobbies. When completed, users can publish the projects. However, they can't see the projects of other users like in the usual social media settings. If you wish to give it a try, the app is still available to download from the App Store.