Gamestop buys Impulse and Spawn Labs

Impluse Inc., a subsidiary of Stardock Systems Inc., has entered into deal with Gamestop Corp. as part of an acquisition deal wherein Gamestop is buying both Impulse and Spawn Labs. While no valuations were announced, Impulse is on the way to becoming an important player in the digital games distribution industry. Started as a means for Stradock to distribute updates and titles to its customers, it has grown into a standalone platform that now offers a wide range of games from a variety of developers and publishers. Spawn Labs is a games streaming technology development firm that focuses on enabling resource intensive games to be played in the cloud, on any internet-connected device.

Gamestop, with these two companies in hand, is extending its reach far beyond the brick and mortar stores and online shipping methods that it built its business around. Entering into the digital distribution and streaming markets at this stage will require a strong push with meaningful and effective acquisitions, and Gamestop is betting that these two will be the catalysts of a successful market entry. According to J. Paul Raines, CEO of Gamestop,

"With these important acquisitions, we will continue to make appropriate investments related to our multichannel strategy. GameStop is uniquely positioned to be the leader in both the physical and digital gaming space."

According to the press release, Impulse will remain an independent entity and will enjoy full integration at

The full press release is below.

GameStop Announces Acquisition of Spawn Labs and Agreement to Acquire Impulse, Inc.


Streaming technology company and digital distribution platform further advances GameStop's digital strategy
Media conference call with executives scheduled for Monday, April 4

GRAPEVINE, Texas, Mar 31, 2011 (BUSINESS WIRE) --

GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, today announced the acquisition of Spawn Labs, a streaming technology company. In addition, GameStop announced it has entered into an agreement to purchase Impulse, Inc., a subsidiary of Stardock Systems, Inc., and a leader in digital distribution. The Impulse acquisition is subject to customary closing conditions and is expected to close in May 2011.

Spawn Labs, part of the GameStop network, brings patented technology and a talented team of technologists with unique game streaming and virtualization expertise. The Spawn Labs team will work closely with GameStop's existing R&D group to develop GameStop's growing suite of digital game products and services.

Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of high-definition video games on demand on any Internet-enabled device.

"Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect," said GameStop President Tony Bartel. "Spawn Labs and Impulse provide a customer-friendly and publisher-friendly way for us to accomplish this."

Impulse, Inc. provides a proven digital distribution platform that allows users to quickly and easily find their favorite games and download them to their Internet-connected devices.

J. Paul Raines, chief executive officer of GameStop, said, "With these important acquisitions, we will continue to make appropriate investments related to our multichannel strategy. GameStop is uniquely positioned to be the leader in both the physical and digital gaming space."

For users, developers and publishers, Impulse will offer three specific components:

  • Impulse::Client- allows gamers to have instant access to a library of more than 1,100 games on day one as well as the ability to manage their game-related downloads and purchases.
  • Impulse::Reactor- provides content publishers customer friendly DRM and copy protection tools. It also allows developers to enable achievements, account management, friend lists, chat, multiplayer lobbies, and cloud storage within their games.
  • Impulse::Publisher- allows publishers to manage all aspects of their game with powerful real-time reporting and management tools.

Impulse, Inc. will remain an actively running business with full integration on anticipated within the next few months. To learn more about Impulse, Inc. and Spawn Labs, visit and

Media Conference Call Information

Tony Bartel, president, and Shawn Freeman, senior vice president and general manager of digital for GameStop, will host a media conference call at 10 a.m. Central Time (11 a.m. Eastern Time) on Monday, April 4, 2011 to discuss the acquisitions. To access the conference call in number and accompanying passcode, media outlets and working journalists should email The conference call will be simulcast on the Internet at and will be archived on the website until April 29, 2011.


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