Gigabyte pushes into mid-range motherboard market

In order to prevent head-on competition with Asustek Computer, Gigabyte Technology has decided to fully push into the mid-range market this year, according to a Chinese-language Apple Daily report citing sources at the company.

Gigabyte's shipment proportion of mid-range motherboard was only 30% last year, but with the company planning to reduce the proportion of entry-level motherboards from 50% to 30% this year, the proportion of mid-range boards will increase to 40%, said the paper.

View: The full story @ DigiTimes

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