Google takes on Pinterest with a new experimental app called Keen

Google announced today a new experimental app that allows you to curate content about any topic you're interested in. The new service is called Keen, available as an Android app and on the web.

The app is developed by Area 120, Google's arm for experimental efforts, in collaboration with the search giant's People and AI Research division. It lets you create a Keen, its own version of Pinterest's board.

CJ Adams, Co-founder of Keen, wrote in a blog post:

"You make a “keen,” which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved."

Powering this system are Google's search and machine learning technologies, which will recommend related content. That means the app will learn better from your saved items as these pile up over time in order to improve its recommendations. In addition to curating for yourself, you can also follow keens created by others. Plus, you can set the audience to either private or public, depending on how you would like to share your keens.

It's the newest step by Google to take on Pinterest. Earlier this year, the company announced some improvements to the Collections feature in Search to help you find your historical searches and look for more content based on those searches. Google says the latest announcement is meant to provide a "home for your interests".

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