Internet ad revenue in Canada breaks $1 Billion

According to the Internet Advertising Bureau of Canada, Internet advertising hit $1.01 billion in Canada for 2006, an 80% increase over the $562 million collected in 2005. The association forecasts that revenues in 2007 will rise to $1.337 billion, or 32% more than the 2006 figure. "It took us 13 years from when the first banner was served on the internet, until now, to reach the billion dollar mark in Canada. It may take us only another two to three years to reach the second billion," said association president Paula Gignac. IAB Canada believes the increase can be attributed to growth among online publishers, an increasing Canadian audience, more and new advertisers using online ads as part of integrated campaigns, search ads and new types of ad formats such as video.

The group also took some credit for the increases, noting that over the last two years, more than 1,000 executives representing advertisers, agencies and publishers have taken its internet marketing and advertising course. By medium, spending in online classified sites and directories saw the biggest increase in revenue growth, rising 120% to $273 million in 2006 from $124 in 2005. E-mail advertising came in second place, increasing 82% to $20 million in 2006 from $11 million the year before. Advertising linked to search results rose 79% to $353 million from $197 million in 2005. The oldest form of online marketing, display advertising, increased 58% to $364 million from $230 million in 2005.

News source: CBC News

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