iPad accounts for almost 95% of all tablet web traffic

Apple's iPad comprises 94.64% of all tablet web traffic, according to an analysis conducted by Chitika Insights.

The analysis was conducted by querying the vast Chitika Online Advertising Network for impressions that originated from a tablet of any kind. Chitika then sorted this data into categories of the various tablet devices. Chitika's original hypothesis was that the iPad would dominate the competition, and the research results showed this to be true.

The Samsung Galaxy Tab (in all of its flavours, apparently, since there is no distinction made regarding specific Galaxy Tab models), with a meager 1.22% market share, was the competitor that came closest to the Apple iPad, which in comparison accounted for 94.64% of all tablet-based web traffic across Chitika's advertising network.

When Chitika's data was revised to calculate the average number of competing tablets per 100 iPads, the results were staggeringly apparent. Hardly any competitors were able to account for more than 1 tablet to every 100 iPad, with the Samsung Galaxy Tab and Asus Transformer Prime barely eking out over 1.20 tablets per 100 iPads. Other competitors, such as the Motorola Xoom, Playbook, Kindle Fire and Barnes & Noble Nook were not even able to break 1.00 tablets per 100 iPads.

Chitika speculates that the growing middle class market in China could impact these results in the future, as the Android operating system is popular in Asian regions. However, the iPad and Apple brands are also extremely popular across the globe, so it remains to be seen how the emerging Chinese market will affect these statistics.

Image Credit: Chitika Insights

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